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David Robertson on the Power of Little Ideas

Business-changing innovations don't have to be huge.

Date: April 28, 2017

By: David Robertson

Podcast #: 17-17

Price: Free!

 

AMA_Edgewise_1717.mp3 [m]: Play in Popup

 

Synopsis

What do LEGOs and lingerie have in common? More than you probably think. David Robertson, author of the new book The Power of Little Ideas, is here to talk about how both LEGO and Victoria's Secret (and others) made small changes that made them the leaders of their industry while still staying true to their core product.

About the Author(s)

David Robertson  is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was on the faculty at Switzerland's Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he held the title of the LEGO Professor of Innovation and Technology Management, and was Program Director for IMD's largest program, the Program for Executive Development.

 

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