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Chris Monteiro on Taking Social Media Seriously

Tracking social media mentions to know exactly what your customers think.

Date: March 21, 2014

Podcast #: 14-06

Price: Free!

 

AMA_Edgewise_1406.mp3 [m]: Play in Popup

 

Synopsis

Chris Monteiro, head of MasterCard Worldwide Communications, shares communication strategies that companies should use to help drive growth. Monteiro is in charge of supporting global communications integration, helping the company achieve its vision of a world beyond cash. MasterCard, whose revenues have now reached 60% internationally after going public in 2006, has embraced purposeful listening to inform its business decisions. Learn as Monteiro provides concrete examples of how listening to consumer needs through various online platforms actually helps to improve products. Tracking over 80,000 related social media comments for its Mobile Payments option a few years ago helped MasterCard learn about the product’s reputation. In turn, MasterCard refined the product, delivering a solution that met each of its customer’s needs.
 

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