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Charlene Li on the Importance of Social Media to Promote Openness

How to use social media for a competitive advantage.

Date: July 30, 2010

Podcast #: 10-31

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Synopsis


Facebook isn’t just for college students anymore. Businesses are quickly learning that a social media presence, on Facebook, on Twitter, or on their blogs, can be vastly important to the company. In her new book Open Leadership, Charlene Li talks about how to use these new sites to generate interest in the company, both for the customers and for the employees, giving them a sense of purpose and enthusiasm.
 

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