October 9, 2009
AMA_Edgewise_0941.mp3 [13:19m]: Play in Popup
Chocolate Fortunes (AMACOM) by Lawrence Allen examines each of the five major players—Hershey, Nestlé, Cadbury, Mars, and Ferrero—and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. In addition Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe.
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