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Mark Johnson on Finding Consumer Needs

Turning opportunity into your next big idea.

Date: April 9, 2010

Podcast #: 10-15

 

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AMA_Edgewise_1015.mp3 [22:42m]: Play in Popup

 

Synopsis

In his new book, Mark Johnson developed the idea of White Space, a need in the market that your company can meet. Whether it’s improving on what you already work on or finding something new to perfect, every company has some White Space just waiting to be filled.
 

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