Overview
A plain-English primer on building your company's presence in the mobile
marketplace.
"PDAs, Internet phones, web pads -- wireless is here in a big way. But
just because potential customers have ""unplugged"" themselves doesn't
mean you can't reach them. The best news is, you don't need a lot of
computer expertise to capitalize on the snowballing mobile commerce
trend.
The Get-Started Guide to M-Commerce is a nontechnical,
easy-to-use introduction that takes you and your company through the
strategic, technical, and marketing processes crucial to transforming
your business into a mobile-market success story. From deciding whether
or not to "go mobile? to the do's and don'ts of implementing m-commerce
technology, this accessible guide offers a reader-friendly overview of
issues like:
* Evaluating multiple m-commerce options
* Adapting HTML for the possibilities and limitations of mobile device
displays
* Creating HDTML and WAP pages
* Guaranteeing secure transactions and customer privacy
and many more, including how to shift to wireless internal networking,
and how to advertise your business to customers on the move."
About the Author
Danielle Zilliox (Los Angeles, CA) is a technical writer and business
consultant, and the author of
The Get-Started Guide to E-Commerce
(AMACOM: 0-8144-7117-X).
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Table of Contents
"Introduction:
A. The origins of mobile computers
B. Why you should go mobile
1. Getting Oriented
A. The Wireless ABCs
B. Where we are now
2. The Mobile Difference
A. Advantages
B. Drawbacks
C. How the situation is changing
3. Internal Affairs--Wireless Networking
A. The shift to a wireless infrastructure
B. Your options
C. Implementing the network
4. Assessing Your Need for M-Commerce
A. Which businesses are best suited to M-Commerce
B. Deciding if your company should go mobile
C. Your many options
D. Making the choice
5. Implementing M-Commerce technology
A. General DOs and DON'Ts
B. How to adapt HTML
C. Creating an HDML page
D. Creating a WAP page
E. Security
6. Wireless Marketing
A. How to advertise your site
B. The differences between wired and wireless advertising
7. A Few Words on the Mobile Future
A. The future of mobile tech
B. Staying informed
Comprehensive Mobile Glossary"
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