Build a $100,000-a-Year Direct Selling Business from Home
Cover Copy
"This wonderful book has all the answers you need to build a profitable party plan business from home. Read it and succeed!?
— Brian Tracy, world-renowned business and personal success expert and author of bestselling books including Focal Point, Reinvention, and Time Power
When Mary Christensen stumbled upon the party plan business she was a young mom raising her family and working as an elementary school teacher—juggling lesson plans, household chores, and family time . . . and feeling like she and her family deserved more. Seizing on the promise that the harder she worked, the more she would earn, she started a party plan business—beginning a journey that would trans?form her entire life.
Party plan selling—introducing products and services through home parties, social gatherings, and fund-raisers—has been the route to financial freedom for millions. After all, why wait for customers to come to you when you can bring your business into their living rooms? To succeed, all you need is a willingness to work . . . and clear-headed guidance from someone who has done it herself.
In Be a Party Plan Superstar, Mary Christensen shows you, step by step, how to build your own party plan business from the ground up, or skyrocket your already existing business into the stratosphere. You'll learn how to: transition from selling to friends and family to developing a huge customer base; coach your party host; create the perfect party environment; handle objections with ease; and close sales effortlessly. Both inspiring and practical, this hands-on manual reveals the secrets behind generating more bookings, more business leads, and more sales, and even reveals how you can build your own team of independent party planners to drive up your earnings.
Why sacrifice family life to earn a dollar, when party plan empowers you to stay true to your family-first values and be a successful entrepreneur at the same time? Written by one of the industry's most popular experts, this book shows you how to be a star in your very own show business . . . and give yourself the life you dream about and deserve.
Mary Christensen has more than 25 years of experience in party plan, first on her own and later in leadership roles in two party plan corporations. She is one of direct selling's most sought-after speakers and the author of Be a Network Marketing Superstar and Be a Recruiting Superstar.
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Excerpt
Party plan selling is the perfect vehicle for personal and financial
growth. Whatever your current circumstances are financially or
otherwise, you don't have to settle for less than you want when
you can have it all as a star of your own "show business.?
Party plan is a business model that anyone can follow. As an
independent business entrepreneur, you partner with a
corporation, which takes care of the back end of the business
(including the products, marketing, administration, and technical
support) so that you can focus on the front-line activities that will
drive your income.
No matter what you call them—parties, shows, classes,
presentations, group consultations, workshops, gatherings,
celebrations, experiences, or demonstrations—parties are the
perfect way to build a business.
Whether you currently work inside or outside the home, a
party plan business could be your route out of debt and into
financial freedom. You can work full-time, part-time, or in your
spare time and still hit the big time.
Why wait for customers to come to you when you can bring
your business into their living rooms? Most business owners
would swap their souls to stand in front of a captive audience in
the warm, friendly environment of their customers' homes.
If you're ready to start calling the shots on your life, this
book will teach you how to build a successful party plan business
from the ground up. If you're already a party planner, you
will learn how to catapult your business to the highest levels of
your compensation plan.
You will create income for today with higher sales, income for
tomorrow with more bookings, and income forever by empowering
others to become successful party plan entrepreneurs.
The sooner you start, the sooner you can start enjoying all
the rewards that will come your way as a party plan superstar:
* Family first
* Financial security
* Friendships
* Flexibility
* Freedom
* Freebies
* Fun
If you are a direct seller or multilevel marketer and your
company doesn't have a traditional party plan structure, you can
still incorporate party plan concepts into your business. My
strategies will help you communicate effectively with one, ten,
or one hundred business prospects. The strategies will add
pizzazz to your business presentations and fire up your meetings,
training seminars, and product launches.
Many direct selling, multilevel marketing, and network marketing
companies are embracing party plan concepts to reach a
wider audience. When companies stage opportunity nights or
business seminars, they're employing party plan techniques. The
only difference is the product they're promoting is the business.
If your product lends itself to demonstration, display, education,
or experience, it makes sense to market it to groups.
Why talk to one person when you could talk to ten?
If it's new, unique, or innovative, the sooner you establish
market share, the harder you will make it for competitors to gain
a foothold.
If you're confident that your product offers better quality or
better value than anything that's available through stores,
telemarketers, or online retailers, party plan is an effective way to
spread the word.
I stumbled into party plan as a young mom. I was raising my
family and working as an elementary school teacher. Every
weekday I had to leave my baby son and two-year-old daughter
with a babysitter, while I was at school. When they were safely
tucked into bed at night, I prepared lessons for my class of nine-
year-olds. Weekends were a juggling act of household chores
and family time. I often dropped the ball.
My children deserved better, but not working wasn't an
option. The bills had to be paid. When I saw an advertisement
that offered "Work from Home,? the lightbulb flashed and I
picked up the phone. Less than eight hours later a stylish
woman was sitting at my kitchen table. She interviewed me for
all of thirty minutes, and to my delight, I got the job.
Not exactly the job I had expected, but it sounded exciting
enough for me to leave my teaching career behind to sell skin
care and color products as an independent party plan
consultant. That meant swapping a teacher's salary and
benefits for a compensation plan and a promise that the
harder I worked, the more I would earn. I seized on party
plan as a second chance to be the mom my children deserved.
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