101 Activities for Delivering Knock Your Socks Off Service
Author:
Ann Thomas, Jill Applegate
ISBN:
9780814414446
Format:
Paper or Softback
Price:
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Overview
The ultimate activity guide to mastering the art of exceptional customer
service.
Today's customers are demanding service that is faster, better, and more
personalized than ever before. How can organizations ensure that they
are prepared to meet that challenge? The latest addition to the
best-selling
Knock Your Socks Off Service® series,
101
Activities for Delivering Knock Your Socks Off Service provides
readers with the practical tools and cost-effective training required to
help meet their customers' needs.
?
Taking the unique position of seeing things from the customer's
perspective, this collection of fun and enlightening exercises teaches
customer service managers and employees valuable ways to help their
organizations provide world-class service, and helps them create an
action plan for improvement. Written in the same accessible and humorous
style that made Delivering Knock Your Socks Off Service so
popular, this companion guide covers such topics as:
• how to say no
• empathy vs. sympathy
• service recovery
• listening
• email
• telephone skills
• customers from hell
• winning words and soothing phrases
• anticipating customer needs
• building reliability
• customer feedback
• keeping a stress log
• and more??
These simple but effective activities take only minutes, but deliver
truly powerful, lasting results.
About the Author
Ann Thomas and
Jill Applegate of
Performance Research
Associates, Inc. (Minneapolis, MN) carry on the legacy begun in 1972
by the late service legend, Ron Zemke. The firm consults with
corporations and nonprofits of all sizes around the globe.
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Cover Copy
Taking exceptional care of the customers who keep you in business has
never been more important. And now the team behind the best-selling
Knock
Your Socks Off Service® series makes building outstanding
customer service skills and attitudes both easy and fun with
101
Activities for Delivering Knock Your Socks Off Service .
Inside you'll find role-plays, word games, brainstorming exercises,
secret shopping trips, and more to help your team learn by doing and
sharing. Most of the activities take 30 minutes or less—quick enough to
liven up any brown-bag lunch seminar or routine staff meeting. While
working and laughing with your team, you'll all get a chance to see
things from the customer's perspective…and create an action plan for
service improvement. In the process you'll quickly grasp core service
principles and feel comfortable handling real-world service challenges
such as:
• Making only promises you can keep
• Treating customers with empathy, not sympathy
• Really listening to and learning from customer feedback
• Knowing when it's all right and pays off to say "I'm sorry?
• Calming obnoxious customers and coping with on-the-job stress
Giving you the practical tools you need to wow your customers, these
simple but powerful activities will help all front-line service
professionals deliver consistently excellent results.
Praise for The Original Delivering Knock Your Socks Off Service :
"Delivering Knock Your Socks Off Service is written in a
witty, engaging style, and offers real tactics any service provider can
use. Once you've read this book, pass it on to your employees.? —
Entrepreneur
"Leave it to crafty Ron Zemke to find a niche that still needs filling.
Yes, management books on customer service are indeed a glut on the
market, but what about a book for the poor front-line grunts who
actually have to serve those customers Enter Delivering Knock Your
Socks Off Service .? — Training
"They attack the issue with missionary zeal and, instead of pronouncing
the 'thou shalt' type of commandments, offer practical how-to-fix-it
advice and render outstanding service tips.? — ALA Booklist
Performance Research Associates, Inc., is a consulting firm
specializing in creating a customer-driven culture. Carrying on the
legacy of the late service legend Ron Zemke, PRA principals Ann Thomas
and Jill Applegate are part of a team that has authored more than 40
books and thousands of articles, as well as developed numerous seminars
and organizational assessment instruments. The firm works with companies
of all sizes and sectors around the globe, and is headquartered in
Minneapolis.
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Excerpt
INTRODUCTION
ABOUT THIS BOOK
Over the years, as we've worked with thousands of customer-service
professionals around the world, we have heard a common request. As
people have read the book Delivering Knock Your Socks Off Service ,
or attended a workshop based
on its concepts, they've wondered if any follow-up training activities
existed that they could use with their service teams. What these
customer-service leaders sought were short, impactful learning exercises
to help build on or reinforce ideas found in the book or discussed in
our workshops.
We realized we would be remiss if we didn?t listen closely to our
customers and try to meet their needs. Indeed, it would be tantamount to
not walking our service talk. That is a big reason this book now rests
in your hands. We hope, in fact, not to have simply met your needs with
this collection of Knock Your Socks Off training exercises but to have
exceeded your expectations. While the 101 activities included here serve
as natural companion pieces to the book and workshops, they also are
designed to be used in stand-alone fashion. Any customer-service team in
virtually any industry can benefit from the exercises without prior
exposure to the Knock Your Socks Off Service line of products.
We created the activities with the demands of the busy customer-service function
in mind. Whether you're serving customers in a vast call center, on the
floor of a retail organization, or at the window of a financial
institution, your plate runneth over with customer questions, problems,
new products or services, or new technologies. We know there are days
when you are fielding these questions, troubleshooting the problems,
learning about the new products, or mastering the new technologies, and
you barely have time to come up for air.
That's why most of the activities in the book can be completed in 30
minutes or less. They are designed to be used as motivational sessions
before your team starts its work shift, as part of brown-bag lunch
seminars, during regular
teambuilding sessions, or as short add-ons to existing customer-service
training sessions. The activities will help you sustain your competitive
service edge without the significant expense of additional training or
seminars.
The exercises come in a variety of formats and lengths, from
brainstorming to role-plays to games to secret shopping trips. But
underlying all is a common theme: an activity grounded in adult learning
principles that stress learning by doing, have a focus on real-world
customer-service challenges, and ease the transfer of training back to
the workplace. We believe adults learn best when they are fully engaged
and participative, and when training is based not only on the
instructor's or manager's expertise but also on the hard-won lessons and
insights shared by frontline service professionals. Customer service is
at once both one of the most demanding and one of the most rewarding
jobs on
the globe. It can make clear the difference between organizations that
succeed and organizations that struggle, because the latter haven't yet
learned one of the paramount rules of customer service: When customers
truly feel you have their
best interests at heart, they'll stick to your organization like Velcro?
What you do is vital to your organization, now more than ever before. We hope
you use these activities to continue building and honing the
customerservice skills and attitudes that give your organization that
all-important service edge, and that you share with your team a lot of
fun and laughs in the process.
Excerpted from 101 ACTIVITIES FOR DELIVERING KNOCK YOUR SOCKS OFF
SERVICE by Performance Research Associates, with Ann Thomas and Jill
Applegate. Copyright © ?2009 Performance Research Associates. Published
by AMACOM Books, a division of American Management Association, New
York, NY. Used with permission. All rights reserved.
http://www.amacombooks.org.
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Table of Contents
CONTENTS
Our Thanks
Introduction: About This Book
SECTION ONE
The Fundamentals of Knock Your Socks Off Service
1 What Customers Want, What Customers Expect
2 Who's Your Customer?
3 Knock Your Socks Off Service
4 Customers' Ever-Changing Needs
5 The RATER Factors
6 How Do I RATE?
7 The Value of Reliability
8 Reliability: Promises, Promises
9 Reliability: Secret Shopper
10 Assurance: The Language of Competence
11 Assurance: The Knowledge Game
12 Assurance: Secret Shopper
13 Tangibles: Take a Field Trip
14 Tangibles: Sensory Perception
15 Tangibles: Customer Feedback
16 Tangibles: Secret Shopper
17 Empathy vs. Sympathy
18 Empathy: Building a Statement
19 Empathy: Scripting Tough Situations
20 Empathy: Partnering for Practice
21 Responsiveness: Identifying the Barriers
22 Responsiveness: Proactive vs. Reactive
23 Responsiveness: Role-Play
24 RATER Self-Assessment
25 The Ten Deadly Sins of Service
26 The Customer Is Always.. . the Customer
27 Educating Your Customer
28 Filling the Knowledge Gap
SECTION TWO
The How-To's of Knock Your Socks Off Service
29 Good Question: Honesty
30 Identify the Rules: Red Rules/Blue Rules
31 Making Exceptions
32 Why Customers Don't Trust
33 Create an Environment of Trust
34 Barriers to Effective Listening
35 Go Ahead, I'm Listening
36 Follow My Lead
37 Listening: Taking a Mental Detour
38 Crafting the Best Questions
39 The Name Game
40 Who Knows?
41 How Did I Do?
42 When Questions Go Wrong
43 Winning Words and Soothing Phrases
44 Scripting Better Responses
45 Give a Nonverbal Cue!
46 Face-to-Face Charades
47 Receiving Nonverbal Cues
48 Telephone Checklist
49 Be a Standout on the Phone
50 Just Phone Home!
51 Telephone Etiquette: Secret Shopper
52 Tongue Twisters with a Twist
53 E-Mail vs.Telephone
54 Written Communication Review
55 Practice E-Mail Communications
56 E-Mail Etiquette
57 Communication Sensitivity
58 It's a Small World
59 The Generational Divide
60 Generations at Work
61 Saying "No,? Positively
SECTION THREE
Seamless Knock Your Socks Off Service
62 Communicating Across Functions
63 Hitting the Target
64 Visit an Internal Customer
65 It's Not My Job
66 Mindbenders
67 It's All About Kindness
68 Details, Details, Details
69 Creating a Cycle of Service
70 Analyzing Moments of Truth
71 Details That Make a Difference
72 Value-Added Service
73 Good Selling Is Good Service
74 So Many People to Thank
75 Making "Thank You? Personal
76 Thank-You Round Robin
SECTION FOUR
The Problem-Solving Side of Knock Your Socks Off Service
77 The Service Recovery Process
78 How Ready Are You to Recover?
79 Using the Well-Placed "I'm Sorry?
80 Finding the Right Fix
81 Putting Recovery Knowledge into Action
82 Tell Me a Story
83 Make Customers Your Partners in Problem Solving
84 Maximize Your Web Site Impact
85 Matching Atonement to the Error
86 Fix the Customer First, Then the Problem
87 Fix the Customer Role-Play
88 Calming Obnoxious Customers
89 Customers From Hell® Hall of Shame
90 Difficult Customer Match Game
91 A Question of Control
SECTION FIVE
Knock Your Socks Off Fitness
92 Stress Reducers
93 Create a Stress Log
94 Coping with Change
95 The Web of Support
96 The Power of Positive Talk
97 Keep It Professional
98 Learning Assessment
99 The Power of Curiosity
100 For All You Do, This Note's For You
101 What's Important to Me?
Credits
Index
About the Authors
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