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Commit to Winning

By: Brian Tracy

How do leaders get followers? What is it that enables average men and women to achieve extraordinary performance? Why do people confer the title of leader on an individual? One simple reason: People are made leaders because they are seen to be the individuals who are most likely to lead the organization to victory. Leadership equals winning.

The main task of leadership is victory. That’s why when companies are underperforming or when the team is losing, the very first thing they do is to replace the CEO or the coach with someone they believe can lead them to victory. Your ability to lead people to victory and instill the belief that your team can win is the key to cinching your power as a leader. One thing your people like to know is that they are representing the best. Quality and service are very important.

Leaders believe that their organizations are capable of being the best in their field. And their aim is to make their organization superior—number one, top of the heap, the best. Not just as good as someone else or not quite as bad as someone else, but the best.

Lessons from Military Strategy

A military leader has but one goal: victory. Many business leaders find inspiration and guidance from military leaders and military strategy. As I wrote in my book Victory! I have found that the principles of military strategy can lead to victory in any field. Here are those principles.

The Principle of the Objective. Military leaders are perfectly clear on the goal of the operation. There can be no fuzziness on this point. For business, the same clarity and commitment is necessary. Your employees, every one of them, must know what they must do and be as committed to victory as soldiers on the battlefield.

The Principle of the Offensive. Napoleon said, “No great battles are ever won on the defensive.” Leaders don’t play it safe; they don’t wait to see what happens. They go out and take control of the situation. Without being foolhardy, they are aggressive and focused.

The Principle of the Mass. This is a question of concentrating your forces—which in business means your best people, your best energies, and any resources that you have—on where you have the best chance for the greatest victory. Turnaround leaders often restructure activities to refocus the best talent of the organization on the results that can take the company out of its losing situation.

The Principle of Maneuver. Most battlefield victories come from commanders who have outmaneuvered the enemy, often by attacking from the flank or the rear. Off the battlefield, the principle of maneuver translates into creativity and flexibility. As an example, perhaps it means doing the exact opposite of what you are doing now in order to turn a losing organization into a winner.

The Principe of Intelligence. Leaders get the facts. They know that information is power. Obtain all the information you need to make the right decisions.

The Principle of Concerted Action. Victory is achieved when everyone in the team is driven by shared goals and values. Everyone knows what the others are doing and why. Everyone trusts that the whole team is committed to the goal.

The Principle of Unity of Command. In a military operation, there needs to be one leader, one person who is ultimately responsible for the success of the operation. That applies to nonmilitary endeavors as well, especially during a crisis, when time is of the essence. Leaders make it clear in such situations that they are in change and calling the shots.

Excerpted, with permission of the publisher, from Leadership by Brian Tracy. Copyright 2014. Published by AMACOM, a division of American Management Association. For more information, visit http://www.amacombooks.org/

About the Author(s)

Brian Tracy is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 65 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.