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Overcoming Objections

By: Brian Tracy
Last updated 9/10/2013

No matter what you’re selling, customers will have concerns that you must resolve before you can close the sale. When is the best time to deal with a customer’s objections? The answer varies from immediately to never, as Brian Tracy explains in his new book Unlimited Sales Success.


About the Author(s)

Brian Tracy is a professional speaker, trainer, seminar leader and consultant, and chairman of Brian Tracy International, a training and consulting company based in Solana Beach, CA. He is the bestselling author of 55 books that have been translated into 38 languages.