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Heads Up Leaders: It's Time to Make "Friends" with Web 2.0

Are you one of those executives who wish Facebook, Twitter, and YouTube would get lost in cyberspace—forever?  It’s time to reconsider, say the authors of <i>Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World</i>.

About the Author(s)

Matthew Fraser, Ph.D. and Soumitra Dutta, Ph.D Matthew Fraser, Ph.D., is a Senior Research Fellow at INSEAD. He is coauthor, along with Soumitra Dutta, of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World (Wiley, 2008). He is also the author of Weapons of Mass Distraction: Soft Power and American Empire (2005). A former editor in chief of Canada’s national daily newspaper, National Post, he has also cohosted a primetime national television show "Inside Media" on Canada’s public all-news network, CBC Newsworld. For more information, visit www.throwingsheep.com

Soumitra Dutta, Ph.D., is Roland Berger Chaired Professor of Business and Technology at INSEAD. He is coauthor along with Matthew Fraser, of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World (Wiley, 2008). His other books include seven editions of The Global Information Technology Reporters (2002–2008), Innovating at the Top (2008), The Bright Stuff (2002), and Embracing the Net (2001). A popular speaker and a fellow of the World Economic Forum, he has presented numerous high level conferences around the world. For more information, visit www.throwingsheep.com