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7 Keys to Successful Rebranding

By: Steve Blue
Last updated 4/7/2014

Every once in a while, it’s good to reevaluate a brand to keep things fresh. But it’s such a tricky business that sometimes even the big boys get it wrong. Here are seven tips to ensure that your rebranding initiative is a success.

About the Author(s)

Steve Blue is CEO of Steve Blue (www.StevenLBlue.com) He has more than three decades of management, executive, consulting, and speaking experience in markets all over the world. His upcoming book is Outdo, Outsmart…Outlast: A Practical Guide to Managed, Measured, and Meaningful Growth. Follow him at Steve@MillerIngenuity