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14 Marketing Trends for 2014

By: Robert Passikoff
Last updated 1/8/2014

The new year provides marketers with an opportunity to reevaluate their strategies to determine what’s working and what’s not. Here are 14 marketing trends to keep in mind when you’re planning strategies and setting goals for the year ahead.

 

About the Author(s)

Robert Passikoff is founder and president of Brand Keys, Inc. Named “the most-quoted brand consultant in the United States” in 2007 by New York University’s communication school, he is currently a contributing editor for Brandweek and Media Daily News, a columnist for Chief Marketer and a guest commentator for FOX Business News, CNN, Bloomberg TV and MarketWatch. He is also a guest lecturer at Northwestern and Columbia Universities and an adjunct associate professor at New York University. For more information: www.brandkeys.com