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About AMA Shift

AMA Shift aims to highlight issues, ideas and events that we think are important to leaders. We produce commentary and opinion that is intended to be thought-provoking, useful and entertaining, drawing on our wide variety of faculty members, staff, and friends.

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Editorial


EDITORIAL TEAM

Roman Godzich, VP eMarketing

Roger Kelleher, Manager Public Relations

Andrew Marshall, Managing Editor

Robert G. Smith, SVP Marketing

Doug Sohn, Marketing Strategist

Susan Zeidman, Portfolio Manager

 

MANAGING EDITOR

Andrew Marshall


The editorial team would also like the thank the  AMACOM Editorial and Marketing Groups for assistance and support.

 


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SEMINAR

Strategy Execution: Getting It Done
Get the skills and knowledge to accomplish what so many others don’t—the successful implementation of strategic goals. Whether it’s entering new markets, repositioning, outsourcing, or undertaking new initiatives or technology, execution of strategic goals is often a graveyard of good intentions.

BOOK

In the Shadow of the Dragon
Inexpensive exports were just the beginning—China’s companies are now going global. In the Shadow of the Dragon is a meticulously researched exposé of the most competitive companies in China. Winter Nie is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland. William Dowell is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises.

WEBCAST

Marketing in a World Gone Mobile
We’re in the midst of a technological revolution bigger than television or the personal computer. The new marketplace is mobile and it’s changing everything. In this Webcast digital pioneer Chuck Martin explains how smart phones are redefining the scope of customer interaction and explores what you must do to interact on your customers' terms.