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Can companies successfully relaunch tired brands?

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AMA’s Advanced Course in Strategic Marketing
At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.

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First in Thirst
By Darren Rovell: Before America even knew what "deep-down body thirst" was, four University of Florida scientists had invented something to quench it. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company’s history.

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Managing Your Workload
Are you finding it difficult to function efficiently in today’s high-pressure work environment? AMA research suggests that an increasingly high number of people feel stressed, overwhelmed and pulled in multiple directions. The way to meet this challenge is to stop operating in reactive mode and move towards developing a proactive mindset.