AMA’s 5-Day “MBA” Workshop Seminar # 2561

Get grounded in the essential elements of high-level business courses in just one week.

The knowledge you’ll acquire in this interactive learning experience will provide you with a strong overall business foundation with a firm grasp of modern management practices. While this seminar is no substitute for a two-year business degree, this 5-day “MBA” program will equip you with the ability to identify the most effective business tools and strategies to help you—and your company—keep and hone your competitive edge.

How You Will Benefit

• Discover how all components of a business fit together
  
• Read and understand financial statements and analyze the financial health of a business
  
• Gain insights into the economy and its impact on your business
  
• Develop a business strategy and establish a sustainable competitive position
  
• Learn the language of business and communicate effectively on business matters to any audience level
  
• Develop an effective organization and successfully manage people
  
• Enjoy an invaluable peer-to-peer learning experience

What You Will Cover

Accounting Basics

• Basic accounting and its impact on financial reporting
• Financial statements: income statement,balance sheet, retained earnings statement, cash flow statements
• The accounting process and annual report
• How to evaluate financial statements: understand nonfinancial considerations, liquidity, leverage and profitability

Case study: Sara Lee

Finance Fundamentals

• Performance measures and key indicators: Return on Net Assets (RONA), Economic Profit (EP), Weighted Average Cost of Capital (WACC)
• How to improve business unit operating performance
• Finance the business: leveraging, short- and long-term financing alternatives, equity financing

Cost Analysis and Profit Planning

• Fixed, variable and semivariable costs
• Break-even analysis and contribution margins
• Cost allocations and reduce inefficiencies

Capital Expenditures

• Types of capital expenditure decisions
• Calculate Net Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI)
• Estimate project’s cash inflows and outflows

Exercise: discount cash flow

Corporate Strategy

• What is strategy? Understand relationship between vision, mission and strategy
• Strategy formulation—the SWOT approach
• Conceptual model for strategy development: cost leadership, differentiation and cost focus strategy
• Analysis phase of the strategy development: examine competitive advantage, predict future trends, evaluate competitive position
• The creation and selection process: generate strategy alternatives
• How to use quantitative analysis to screen, evaluate and select strategies

Marketing

• The marketing mix and application: positioning, product/service, price, place/distribution channels, promotion
• Guiding principles for effective marketing
• Product and market development
• Commoditization and product innovation

Case studies: Mercedes, Cadillac and Sara Lee

Management

• The basic functions of management
• EI and leadership: lead employees toward organizational goals
• How to motivate, increase morale and enhance productivity
• Being a team leader and building effective teams
• Performance management and conduct effective performance reviews
• How to manage organizational change
• The 7S Model: align skills, shared values, staff and other factors to support your organizational strategy and change

Who Should Attend

AMA’s 5-Day “MBA” Workshop is for anyone interested in obtaining an effective, broad-based overview of the functional areas often covered in university-level MBA programs.

The course agenda may be updated regularly as required.

Note: AMA’s 5-Day "MBA" Workshop does not award a degree.

Additional Information

• Extended Seminar Description
• Faculty Info
• Seminar Hours
• Accreditation and Continuing Education Units
• Travel and Accommodations
• Cancellation Policy
• Federal Government Employee Discounts
• On-Site Delivery

Registration Fee

5 days / 3 CEUs
Nonmembers $3,445 / AMA Members $3,095 / GSA $2,650

Schedule

We have 29 scheduled sessions located nationwide starting between July 6, 2009 and March 22, 2010.

• Call 1-877-566-9441 for an AMA Training Consultant.
• E-mail customerservice@amanet.org
• Fax AMA Text Registration Form
• Mail AMA Text Registration Form