How
to Write a Marketing Plan
Third Edition
Gain the skills to
- Implement a proven six-step process to
develop realistic marketing strategies and tactics
- Write a logical, detailed marketing plan tailored
to your product line, department or company
- Oversee the implementation of your marketing
plan, from initial planning to actual execution
- Create effective monitoring and control
procedures to keep your marketing plan on track
With emphasis on the latest tools and techniques
of effective marketing planning, How to Write
a Marketing Plan includes chapters covering
product strategy, pricing and sales and distribution.
It is your complete guide to the planning process
from beginning to end. Your completed marketing plan
will contain everything you need to plan for the future
and make it profitable.
Learn how to:
- Perform a full market analysis of the brand,
the customer and competitors prior to writing a
marketing plan
- Develop a corporate strategy that defines your
organization’s objectives and goals and outlines
its plans for achieving those goals
- Link marketing planning with corporate strategy
to ensure optimum strategic fit between your company
and its markets
- Create the specific promotion mix and strategy
that will best meet your marketing objectives
- Prepare a marketing plan and write a logical,
highly detailed marketing plan document that fits
your company’s overall business strategy
Course Objective: Gain
the information and skills needed to write a marketing
plan by focusing on planning, analysis of environmental
and market factors and the study of sales and distribution
programs.
Level: Advanced
Format: Print
Testing/Credit: One multiple-choice test valued
at one Continuing Education Unit (CEU)
Case Study: One Continuing Education Units
(CEU)
Price: $159.00
Stock #: #: b1397X XWSS08
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