|
|
New York, October 6, 2000—American
Management Association will host an interactive, one-day workshop, on
“The B’s and C’s of e-Commerce,” on Friday, November
10 at the AMA Executive Conference Center at 1601 Broadway in New York
City.
This program is one of a series of roundtables
AMA is conducting on “e-Business and Your Business: Strategies and
Real-time Options” exclusively for its executive members.
This dynamic AMA series is led by Martin Focazio,
a noted interactive strategist and trainer, who has advised many legacy
firms on making the transition from “brick to click.” “There
really is no such thing as “e-business,” comments Focazio, “it’s
simply a key part of doing business today, not a separate function.”
Focazio has developed successful online strategies for companies including
AT&T, Colgate, IBM, General Motors, and Hyperion Software, and also
works closely with numerous young Internet firms. The event will feature
Special Guest Speaker Greg Dixon, Vice President, Internet Services Group,
Crayola. Each session will feature a networking breakfast, catered luncheon,
and Special Guest Speaker.
Two additional sessions in the “e-Business
and Your Business” series are scheduled:
December 1, 2000: “The Organizational e-Curve:
Managing the Mindset” will help attendees determine where their organization
lies on the “e-curve” and how to progress to the next level.
Special Guest Speaker will be Nora Mitchell, Manager, Interactive Communications,
and Wind River Systems.
January 11, 2001: “Delivering on the 1-to-1
Promise of the Internet.” Learn how to increase competitive advantage
by leveraging the Internet to manage customer relationships.
For more detailed information about each roundtable,
please visit the AMA membership website at www.amamember.org.
About AMA
American Management Association is the
world ’s leading membership-based management development organization.
AMA offers a full range of business education and management development
programs for individuals and organizations in Europe, the Americas, and
Asia. More than 700,000 AMA customers and members a year, including 488
out of the Fortune 500 companies, learn superior business skills and best
management practices through a variety of seminars, conferences and special
events, e-learning courses, assessments and customized learning solutions,
publications and on-line resources, and through interaction with a faculty
of top business professionals. Those interested in program information
or membership can visit the AMA website at
www.amanet.org.
|
|
