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NEW YORK, January 3, 2001—American Management
Association (AMA) today announced that it will offer 11 new seminars during
the first quarter of 2001. The new courses focus on business technology
with additional programs in finance, sales and marketing and a complete
range of general management and office support offerings. The 2001
line-up leverages the 77-year management development and training experience
of AMA and the innovative technologies necessary to do business in today’s
economy.
“To meet the expanding needs of our customers and
members we will introduce nearly 40 new seminars this year,” states
Edward Selig, AMA’s Director of New Product Development. “This
year we have significantly expanded our selections in the area of e-business
to meet changing demands in the marketplace. ”
Some of the timely courses now offered include “Profitable
Marketing and Branding in the Digital Economy,” “E-budgeting,
Planning and Management Reporting” and “Speed to Market: Rapid
Development of Successful Hi-tech Products.”
Also, in continuing its efforts to support administrative
professionals, several office support courses will be added to this year’s
roster. These include “Managing Productivity: The Administrative
Professional’s Guide to Assessing Workflow and Implementing Improvements”
and “Making Technology Work for You: e-Tools for Administrative Professionals.”
In addition, AMA will continue its special programming during Administrative
Professionals Week and the popular Administrative Professionals Conference,
this year scheduled for San Francisco in November.
All AMA seminars incorporate best practice actionable
content that can be utilized immediately in the workplace. Courses are
taught by experienced business professionals and incorporate dynamic team-building
activities. Full details about of AMA’s nearly 200 seminars are available
at at www.amanet.org or by calling
(800) 262-9699.
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