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AMA’s
Membership Website—MWorld—Now Relaunched as an Interactive Portal
with Convenient “Channels Format,” All-new Content, plus a New
Spanish Executives Channel
September 12, 2000—American Management
Association (AMA) has completely redesigned its Membership website, MWorld,
relaunching it as a web portal. The site now consists of a selection of
user-friendly “channels” that cover a wide range of management
and career development topics. The website will soon be customizable and
will include portal features such as news, weather, and stock information.
MWorld, which is globally accessible by AMA corporate, executive, and
professional members, is located at www.mworld.org.
“MWorld’s new format will provide our
members with a virtual doorway to more robust content, along with AMA’s
comprehensive array of resources," said Lynn Johnston, Managing Director
of Membership. "We’re especially pleased to introduce MWorld’s
new Spanish Executives channel, which will bring together AMA members
from Mexico, Spain, Latin America, and North America to share their experiences
and insights speaking in Spanish. As our world keeps getting smaller and
smarter, it is truly an exciting time to be a member of AMA."
Featured highlights of the new MWorld portal include:
"Virtual Viewpoints." Provocative
"op-ed" perspectives from management experts, including long-time
Management Review columnist Oren Harari, author and Financial
Times columnist Stuart Crainer, and the "The Weathersby Report"
by AMA president and CEO George Weathersby.
"MR-Online." Concise weekly summaries
of business and management news from around the world.
Four "Connections" Channels, each
targeted to a special interest group (Management, HR/Training Professionals,
Administrative Professionals, and Spanish Executives) and including a
"Took Kit," self-assessments, case files, web links, reading
resources, and an interactive forum.
Plus, the latest information on AMA’s seminars,
e-learning products, research reports, publications, conferences, and
special events.
MWorld is also the place for members to keep updated
on the latest membership benefits and enhancements — like last-minute
discounts on registration for selective AMA seminars — and additions
to AMA’s Advantage Program, where members receive great deals on
business products and services.
"Today’s world moves so incredibly
fast no business or organization can afford to stand still," observed
Johnston. "We’re committed to harnessing the speed and global
reach of the Internet to provide our members with the information and
lifelong learning tools they need to thrive in the 21st century.”
American Management Associate is the world’s leading
membership-based management development organization. AMA offers a full
range of business education and management development programs for individuals
and organizations in Europe, the Americas, and Asia. Through a variety
of seminars and conferences, e-learning, assessments, customized learning
solutions, publications and online resources, more than 700,000 AMA members
and customers learn superior business skills and best management practices
from a faculty of top practitioners. Those interested in program or membership
information can visit the AMA Web site at www.amanet.org.
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