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September 26, 2000—American
Management Association and KnowHow, Inc. today announced the formation of
a reseller agreement. The partnership will expand AMA’s e-learning
course offerings while enabling KnowHow to leverage AMA’s established
customer base and distribution channels. Approximately 50 AMA sales representatives
have already been trained to sell KnowHow courses. ”KnowHow
offers a wide range of high quality, off-the-shelf training courses, as
well as the ability to tailor courseware to meet the enterprise needs
of corporate customers," stated AMA senior vice president, Bob Fraulo,
“so this partnership is a natural fit for us. Our intention is to
offer every type of e-learning product through AMA, and agreements such
as we have with KnowHow are a big part of this strategy.”
AMA is rapidly expanding the breadth of its e-learning
course offerings. The organization has already formed strategic alliances
with other content providers and is actively developing original titles
based on its portfolio of over 200 management development courses. AMA
plans to release new e-learning courses every month, as well as blended
learning offerings that mix the best of its live seminars with the functionality
of the Internet.
“To say we are absolutely delighted about
this agreement with AMA would be a vast understatement," said Dan
Ellis, vice president of sales, KnowHow, Inc. "AMA is a highly respected
organization with tremendous reach and clout. We’re also pleased
to be among the very few online training companies to be endorsed and
sold by AMA.”
About AMA
American Management Association
(AMA) is the world’s leading membership-based management development
organization. AMA offers a full range of business education and management
development programs for individuals and organizations in Europe, the
Americas, and Asia. More than 700,000 AMA customers and members a year,
including 488 out of the Fortune 500 companies, learn superior business
skills and best management practices through a variety of seminars, conferences
and special events, e-learning courses, assessments and customized learning
solutions, publications, online resources, and through interaction with
AMA’s faculty of top global practitioners.
About KnowHow, Inc.
KnowHow, Inc. is an e-business
based in Edina, Minnesota, serving high-growth corporations that need
to accelerate the introduction of new products to maintain their competitive
advantage. KnowHow provides Web-based sales training programs using a
patented HyperLearning™ approach that simulates critical selling
situations about specific company products and helps learners develop
crucial selling skills. These training programs can be deployed in a few
hours—versus weeks or months of instruction required by traditional
training approaches. KnowHow’s library of courses features leading
sales experts on such topics as pre-call planning, negotiating/closing
and coaching. The company previously was a preferred provider of custom
e-learning solutions for such companies as Hewlett-Packard, Warner-Lambert,
and IBM. For additional information, please visit www.knowhowzone.com
or call 1-877-484-9663.
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