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September 25, 2000—American Management
Association (AMA) will showcase its new portfolio of e-learning solutions
at Online Learning 2000, September 23–28 at the Denver Convention
Complex in Denver, Colorado.
AMA will offer live demonstrations of its
wide array of e-learning and other online management development products,
including “e-AMA Experts Online,’ a unique collection of courses
featuring some of the world’s leading management thinkers. The company
can be found at Booth #1803.
AMA has made an aggressive entry into the
e-learning market, and will offer its customers and members a wide range
of e-learning courseware, including courses in personal development, management
skills, legal compliance, and diversity, as well as blended learning courses
that combine the best of AMA’s trusted seminars with new, online
features. All AMA courses are developed by leading subject matter experts
and feature a practical approach which results in action-oriented learning.
AMA plans to introduce new e-learning courses
every month, and will adapt any of its over 200 seminars to an e-learning
format to meet the requirements of its corporate customers.
Course Offerings
AMA will launch its e-learning initiative
with its unique “e-AMA Experts” courseware. The “e-AMA
Experts” course offerings include Drucker on Management, a
10-course series created by world-renowned management thought-leader and
educator Dr. Peter F. Drucker. It will also include sales courses developed
with Tom Hopkins and business communications suites created in partnership
with Dr. Richard Lederer.
The Best Partners
AMA is developing its own e-learning products
as well as establishing strategic alliances with leading content and technology
players in this growing industry.
The organization selects its partners through
a rigorous due diligence process that gauges financial stability, content
quality, management depth, and existing customer satisfaction. Current
e-learning courseware partners include Corpedia, PrimeLearning.com, and
KnowHowZone.
"The strong recognition of and trust
associated with the AMA brand, our market-leading catalog of courseware,
and efficient distribution network form a tremendous value proposition
for our partners, and enable AMA to be selective when forming partnerships,"
stated Dr. George Weathersby, president and chief executive officer, AMA.
"In turn, our chosen partners provide AMA with some of the best cutting-edge
training applications in the industry."
"No other organization in the industry
has the depth of knowledge, courses, or experience that AMA possesses,"
said Wendy Cohen, director of e-learning of AMA. "Within the next
several months we will offer our customers a host of easily accessible,
performance-oriented online courses, and supply our corporate customers
with content uniquely tailored to their needs and developed by an organization
that understands the demands of training large and diverse workforces."
About AMA
American Management Association
(AMA) is the world’s leading membership-based management development
organization. AMA offers a full range of business education and management
development programs for individuals and organizations in Europe, the
Americas, and Asia. More than 700,000 AMA customers and members a year,
including 488 out of the Fortune 500 companies, learn superior business
skills and best management practices through a variety of seminars, conferences
and special events, e-learning courses, assessments and customized learning
solutions, publications, online resources, and through interaction with
AMA’s faculty of top global practitioners.
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