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NEW YORK, August 9, 2000—American
Management Association (AMA) and Corpedia LLC today announced that they
have teamed up to offer online learning opportunities to senior executives,
managers, and their teams, as well as the more than 220,000 corporate
and individual members of AMA. AMA and Corpedia will offer co-branded
and co-developed courses in areas ranging from general management and
sales to business etiquette. The partnership leverages AMA's management
content and experience and Corpedia's innovative technology.
AMA and Corpedia will utilize AMA's curriculum of management
development seminars to co-develop up to 200 online courses. In the coming
months, they will release twenty-five general management and professional
effectiveness courses.
Through the AMA-Corpedia co-brand, existing AMA members
and customers will also enjoy access to a broad range of current Corpedia
offerings. Written by Corpedia's exclusive and internationally recognized
faculty, these include Drucker on Management, a ten course, e-learning
series created by world-renowned management consultant and educator Dr.
Peter F. Drucker. In addition to its existing sales, management, and legal
compliance courses, Corpedia is in the process of developing forty more
courses written by such respected authorities as The W. Edwards Deming
Institute and Brian Tracy.
“Through our partnership with Corpedia, AMA now
offers high quality, online learning at home and at work,” said Bob
Fraulo, senior vice president of AMA's Corporate Learning Services division.
“Online learning offers our corporate customers great opportunities
for delivering consistent, just-in-time training to large groups of employees.
Through this partnership AMA will maintain its leadership in global management
development education."
The AMA-Corpedia offerings enable users to learn anytime,
anywhere. The only requirement is a computer with Internet access. The
audio-and-graphics-rich e-learning courses average 20-45 minutes in length,
and are self-paced and highly interactive.
Corpedia's CEO Alex Brigham said, “AMA's strong
reputation and expertise as a management training organization will add
value to our expanding Internet knowledge library and introduce our products
to a large, new audience.”
About Corpedia
As a privately held, corporate e-learning company based in Phoenix, Arizona,
Corpedia develops sound-and-animation-rich, Internet-delivered business
management and compliance courses. Corpedia's elite e-learning faculty
is the most distinguished on the Web and includes such partners as Dr.
Peter F. Drucker, the W. Edwards Deming Institute, and, now, American
Management Association.
About AMA
AMA offers a full range of business education and management development
programs for individuals and organizations throughout the Americas, Europe,
and Asia. Through a variety of seminars, conferences, assessments, customized
learning solutions, publications, and online resources, AMA members and
customers learn superior business skills and best management practices
from a faculty of experienced business practitioners. To learn more about
the Corpedia courses available to AMA members and customers, call toll-free:
(800) 262-9699. To view a demo of Drucker on Management, visit ama.corpedia.com.
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