American Management Association To Offer New Corporate
Branding Conference
CHICAGO, April 23, 2001—American Management Association (AMA)
is offering a two-day conference on, Corporate Branding 2001 on September
12–13, 2001, at the Marriott O’Hare Hotel in Chicago. This leading
industry event, based on AMA’s successful corporate branding executive
forums, will provide the latest insights and strategies, metrics, real-world
case studies and solutions to today’s corporate branding issues and
concerns. Optional in-depth pre-conference workshops will be held on September
11.
“Corporate branding now drives corporate
growth,” said Joan Milczarski, AMA’s practice leader in sales
and marketing. “This conference will address the industry trends
and the latest branding issues to help today’s corporate leaders
compete more successfully in the battle for customers.”
The inaugural conference will be kicked off by
world-class keynote speeches from David Shore, marketing consultant, author,
associate dean and professor, Harvard University; Charles M. Berger, chairman,
president and CEO, The Scotts Company, the world’s leading supplier
and marketer of lawn and garden care products; Barry Krause, president,
Publicis-Chicago, a full-service advertising agency specializing in corporate
branding; and Gary Comerford, vice president—international marketing,
Sun Life Financial.
The conference will offer a realistic and practical
perspective with leading-edge case studies on launching and repositioning
a new image, B-to-B branding, and global vs. national vs. regional branding.
Keynote sessions will address managing brand equity for brand leadership,
creating brands that people trust, CEOs' views on branding, and leveraging
an integrated marketing mix. Attendees will have an opportunity to network
and exchange ideas with corporate branding leaders and practitioners from
various industries.
“Corporate Branding 2001 is positioned as
a leading national conference to attract marketing and corporate executives
at the strategic level,” said Peter Brunold, AMA’s Vice President
of Global Conferences and Special Events.
For more information or to register, call 877-582-1399,
or visit AMA’s Web site at www.amanet.org.
The American Management Association is the world’s
leading membership-based management development organization. It is distinguished
by the quality of its faculty of global business practitioners, the practical
action-oriented focus of its learning programs and the dynamic, interactive
nature of its courses. AMA offers a full range of business education and
management development programs for individuals and organizations in the
Americas, Asia and Europe. More than 700,000 AMA customers and members
a year, including 488 of the Fortune 500 companies and many federal agencies,
learn superior business skills and best management practices through a
variety of seminars, conferences and executive forums, e-learning and
self-study courses, books, research studies and on-site and customized
learning solutions.
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