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Special event and seminar to be hosted
and presented by
American Management Association, September 17 at 9 a.m.
NEW YORK, September 8, 2004—Donald Trump, executive producer
and host of NBC’s reality show “The Apprentice,”
along with two of his on-camera advisors and a just-fired
candidate, will share their business insights at American
Management Association (AMA) on September 17. AMA, the world’s
leading membership-based management education and development
organization, is sponsoring a half-day forum on the “Lessons
Learned from ‘The Apprentice’” from 9
a.m. to 12:30 p.m., at AMA’s Executive Conference
Center, 1601 Broadway in New York City. The media is invited
to attend.
The forum will feature a panel discussion and a question-and-answer
session with Trump, George Ross, executive vice president
and senior counsel to The Trump Organization; Carolyn Kepcher,
executive vice president of The Trump Organization and the
COO and general manager for the Trump National Golf Clubs;
AMA President and CEO Edward T. Reilly; and the candidate
fired from the preceding night’s episode.
Forum attendees will also participate
in an “Apprentice”-style competition with real
workplace applications facilitated by AMA seminar leader,
author and consultant Jim Vidakovich.
Millions of people were captivated by
the premier season of NBC’s “The Apprentice,”
the weekly hit series in which 16 entrepreneurial young
executives competed to win the coveted prize—a lucrative
position working with one of Trump’s companies. The
second season of “The Apprentice” premieres
Thursday, September 9, from 8:30–10:00 p.m. ET.
“‘The Apprentice’ is,
essentially, ‘Survivor Manhattan,’” said
AMA’s Ed Reilly. “While the show is designed
to entertain, it does depict business interactions and challenges
that frequently can occur in real world settings. What brings
us back to the show each week? On one level, it’s
the human drama of the personality clashes, fierce competition,
ambition-fueled intrigue, the successes and the failures.
On another level, we can relate to the show because we’ve
either worked side-by-side with, or had to manage, similar
individuals. AMA’s forum will examine leadership,
conflict resolution, project management and other issues
raised on the show.”
Proceeds from the event will provide scholarships
for high school and college students to attend Operation
Enterprise, AMA’s leadership and career development
program for young adults.
Two additional AMA forums on
“Lessons Learned from ‘The Apprentice’”
will be held Tuesday, October 22 at AMA’s Executive
Conference Center in Chicago and Friday, November 12 at
AMA’s Executive Conference Center in San Francisco.
Every Friday, AMA will provide updates and analysis of the
lessons learned from the show on its Website at www.amanet.org.
During its first season (January 8-April
15, 2004), “The Apprentice” was the #1 new show
of the television season among total viewers and among adults
18-49. An average of 20.7 million people watched each week
and 40.1 million watched all or some of the finale. Excluding
a single run of a reality series (the first “Joe Millionaire”),
“The Apprentice” is the top-rated new series
on any network in five years in adults 18-49. It is also
NBC’s #1 series of the season and NBC’s #1 new
series in five years. “The Apprentice” is tied
with NBC’s “The West Wing” as primetime’s
most upscale program.
“The Apprentice” is produced
by Mark Burnett Productions in association with Trump Productions
LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive
producers. Conrad Riggs and Kevin Harris are co-executive
producers.
Since 1923, American Management Association
has provided valuable and practical action-oriented learning
programs to business professionals at every stage of their
careers. More than 500,000 AMA customers and members a year
learn new skills and behaviors, gain more confidence, advance
their careers and contribute to the success of their organizations
through a wide range of AMA seminars, conferences and executive
forums, as well as through AMA books and publications, research
and print and online self-study courses.
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