Bill Rancic and Cast Members from NBC’s “The Apprentice” Gather to Discuss Business Lessons Learned from the Show

Special event and seminar to be hosted and presented by
American Management Association in Chicago, October 22 at 9 a.m.

CHICAGO, October 20, 2004—Bill Rancic, last year’s winner of NBC’s “The Apprentice,” along with two just-fired candidates from this season’s show, will share their business insights at American Management Association (AMA) on October 22. AMA, the world’s leading membership-based management education and development organization, is sponsoring a half-day forum on the “Lessons Learned from ‘The Apprentice’” from 9 a.m. to 12:30 p.m., at AMA’s Executive Conference Center, 8655 West Higgins Road in Chicago. The media are invited to attend.

The forum will feature a panel discussion and a question-and-answer session with Rancic along with “Bradford” and “Pamela,” who were recently fired from this season’s show. There will also be an “Apprentice”-style competition with real workplace applications. AMA seminar leader, author and consultant Jim Vidakovich will facilitate the program. Proceeds from the event will provide scholarships for high school and college students to attend Operation Enterprise, AMA’s leadership and career development program for young adults.

“‘The Apprentice’ is, essentially, ‘Survivor Manhattan,’” said Edward T. Reilly, President and CEO of American Management Association. “While the show is designed to entertain, it does depict business interactions and challenges that frequently occur in real world settings. What brings us back to the show each week? On one level, it’s the human drama of the personality clashes, fierce competition, ambition-fueled intrigue, the successes and the failures. On another level, we can relate to the show because we’ve either worked side-by-side with, or had to manage, similar individuals. AMA’s forum will examine leadership, conflict resolution, project management and other issues raised on the show.”

“The Apprentice,” the weekly hit series in which 18 young entrepreneurial executives compete to win a lucrative position working with one of Donald Trump’s companies, captivates millions of viewers. The show is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.

Since 1923, American Management Association has provided valuable and practical action-oriented learning programs to business professionals at every stage of their careers. More than 500,000 AMA customers and members a year learn new skills and behaviors, gain more confidence, advance their careers and contribute to the success of their organizations through a wide range of AMA seminars, conferences and executive forums, as well as through AMA books and publications, research and print and online self-study courses.


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