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September
26, 2000—American Management Association (AMA) and PrimeLearning.com™
today announced the formation of a strategic alliance. The collaboration
will enable PrimeLearning.com to develop e-learning solutions based on
AMA content, while providing AMA with the ability to market PrimeLearning.com’s
entire suite of e-learning offerings to its corporate members and customers.
The agreement offers PrimeLearning.com customers access
to AMA’s world-renowned content and expertise in management development
subject areas. AMA members and customers will have a wider choice of Internet-based
training and learning solutions to purchase through the organization.
AMA is currently leveraging its unique network of thought-leaders
to develop a wide range of e-learning products, and plans to release new
courses every month.
“In the very near future professionals at all
levels will have unprecedented freedom to access all the best training
materials directly through AMA,” commented Bob Fraulo, AMA senior
vice president, Corporate Learning Services. “We are entering into
this agreement because PrimeLearning.com excels at applying its unique
methodologies to redesigning management training content for e-learning
purposes.”
The alliance with AMA is the latest in a series that
PrimeLearning.com has formed as part of a worldwide strategy to build
a library of field-proven e-learning content from leading corporations,
authors, and publishers.
“AMA is clearly a recognized market leader in the
presentation of management development and training content,” stated
Terry O’Brien, chief executive officer, PrimeLearning.com. "Incorporating
outstanding subject matter into our solution will significantly enrich
the span and content of e-learning offerings to PrimeLearning.com customers,
as well as enable AMA to reach out to a new Internet-based audience."
PrimeLearning.com focuses exclusively on Internet-based
corporate training delivery. Its e-Learning offerings provide a personalized
learning experience for corporate employees that is customized to their
organization’s unique needs. Each curriculum, between 10 and 30 hours
of instruction, is anchored in real-world, job-related situations and
made even more relevant through the inclusion of case studies, up-to-the-minute
online news feeds, and multiple online resources. One of the major strengths
of the Internet-based learning environment is the high degree of interactivity
and peer collaboration for the business learner.
For more information about the AMA-PrimeLearning.com
alliance please visit http://www.primelearning.com/ama/. After
October 1st, the web address will be ama.primelearning.com/.
About PrimeLearning.com
PrimeLearning.com is one of the fastest-growing
corporate e-learning providers, with comprehensive business and professional
skills-training delivered exclusively over the Internet. Founded in January
1999, PrimeLearning.com has already achieved enormous success with innovative
Internet-based learning solutions specifically designed to improve learners’
knowledge, skills, and performance in areas such as sales, project management,
customer service, leadership, finance, legal compliance, and interpersonal
skills. PrimeLearning.com has partnered with other training experts such
as Xerox Corporation to develop content with proven bottom-line results.
For additional information about the company, contact PrimeLearning.com
at 1-800-776-1474 or on the Internet at www.primelearning.com.
About AMA
American Management Association
(AMA) is the world’s leading membership-based management development
organization. AMA offers a full range of business education and management
development programs for individuals and organizations in Europe, the
Americas and Asia. More than 700,000 AMA customers and members a year,
including 488 out of the Fortune 500 companies, learn superior business
skills and best management practices through a variety of seminars, conferences
and special events, e-learning courses, assessments and customized learning
solutions, publications, online resources, and through interaction with
AMA’s faculty of top practitioners.
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