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NEW YORK, November 1, 2001AMA is offering
an accelerated, week-long seminar that gives students a thorough grounding
in the essential elements of a high-level MBA degree program. AMAs
5-Day MBA Program provides a strong foundation in the basic principles
of business economics, accounting, finance, marketing and management,
and demonstrates how these components are integrated in order to run a
successful business.
This survey course is designed for new managers with little or no
formal business school training, or for those managers who currently oversee
a single function area and are looking to broaden their skills and job
responsibilities, said Edward T. Reilly, AMAs president and
CEO. Today, decision-making is being pushed down to lower levels
of management and employees are expected to think more broadly and to
make choices that reflect the overall goals of the organization,
Reilly said.
This intensive course distills the core curriculum covered
in most graduate-level business programs. Participants learn how to read
financial statements, understand how the economy impacts business, develop
and implement a competitive business strategy, communicate effectively
to any audience and successfully manage people.
Other topics include understanding the value of human
capital, performance and organizational dynamics; creating and sustaining
a competitive edge with an effective marketing plan; and responding to
major economic indicators.
AMAs 5-Day MBA Program will be held at AMAs Executive
Conference Centers in San Francisco (November 5-9, 2001 and April 15-19,
2002), Washington, D.C. (December 10-14, 2001) and Atlanta (May 13-17,
2002). The price of the program is $2,495 for AMA members and $2,695 for
nonmembers. This seminar can also be customized and delivered on-site
for a company or organization.
American Management Association is the worlds leading membership-based
management development organization. It is distinguished by the quality
of its faculty of business practitioners, the practical, action-oriented
focus of its programs and the dynamic, interactive nature of its courses.
AMA offers a full range of business education and management development
programs for individuals and organizations in the Americas, Asia and Europe.
More than 700,000 AMA customers and members a year, including 486 of the
Fortune 500 companies and many federal agencies, learn superior business
skills and best management practices through a variety of seminars, conferences
and executive forums, e-learning and self-study courses, books, research
studies, and on-site and customized learning solutions.
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