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Fundamentals of Marketing: Your Action Plan for Success
Learn best practices for developing and implementing a great marketing plan
Agile Marketing Boot Camp
Apply Agile methods to marketing and see measurable results.
Aligning Sales and Marketing Strategies: Success Through Collaboration
Your sales and marketing teams—allies or adversaries?
AMA’s Advanced Course in Strategic Marketing
Competitor-proof your company with strategic marketing!
Content Marketing Boot Camp
Optimize your search visibility and drive website traffic using high-impact content marketing strategies.
Customer Service Excellence: How to Win and Keep Customers
Providing customer service excellence is what will keep your customers coming back.
Customer Service Workshop
Secure an overall competitive advantage through distinctive customer service.
Data as a Strategic Asset: A Customer-Focused Approach
Developed with IBM® exclusively for AMA
Google Marketing Boot Camp
Implement and analyze Google-based Internet marketing campaigns.
High-Impact Email Marketing
Learn to develop and implement a permission-based email program.
Launching and Managing Strategic Alliances and Partnerships
If your organization has forged strategic alliances—or is planning to—you can’t afford to miss this information-packed session.
Marketing for Non-Marketers
Do you understand marketing basics? The role of consumer behavior? How marketing strategy is developed and implemented?
Marketing Masterclass Series
Mastering Google AdWords
Hone your Google AdWords skills and pass the exam.
Mastering Google Analytics
Leverage Google Analytics to better optimize and track your website performance.
Search Engine Optimization (SEO) Boot camp
Develop the right SEO strategy for your business and watch your results soar.
Successful Product Management
Gain the business skills you need to be a successful product manager!
According to Kotler
Inside the mind of a marketing genius.
A myth-breaking book that will redefine who marketers see as their most valuable customers.
AMA Handbook of Public Relations
Along with business—and the rest of the world—public
relations has changed in the digital age.
Be a Direct Selling Superstar
As a direct sales leader, you get what you want by helping your team get what they want.
Be a Network Marketing Superstar
A step-by-step guide to mastering the proven wealth-building techniques
that top earners use to become network marketing stars!
Be a Party Plan Superstar
Let's get this party started! This one-of-a-kind guide shows direct
sellers how to build and expand their party plan business.
Be a Recruiting Superstar
The proven recrutiing techniques to take network marketing pros to a whole new level!
People are talking...but are they talking about your product?
Make your brand so strong customers can't get it out of their heads!
To create an exceptional brand experience, remember that sometimes less is more.
Want to harness the power of new ideas? Become a "coolfarmer.?
Creating and Dominating New Markets
How to blow away the competition by being the only competition -- in
this step-by-step guide to creating and dominating new markets.
Customer Service Survival Kit
Proven strategies for handling any customer crisis.
Marketing in the digital age just got easier. Two internet gurus show how to rule the world of web marketing with the new generation of Web 2.0.
Do It! Marketing
Kick your business into high gear with this fast, fun, pull-no-punches guide.
Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.
Get Clients Now! (TM)
Want more clients? Better clients? Here's how!
Powerful lessons from the frontlines of social media marketing.
How to Mind-Read Your Customers
Strategies for sales success--using the principles of behavioral psychology.
Re-energizing a company's customer service -- and inspiring greater customer loyalty --using the power of kindness.
Knock Your Socks Off Service Recovery
Managing Channels of Distribution
The first professional, practical guide to one of the hottest areas in
sales and marketing today.
The easiest—and best—way you'll ever find to create a marketing plan.
Marketing to Millennials
Millennials are the crucial consumers of today and tomorrow—and marketing to them requires a brand new approach.
New Rules of Lead Generation
Results-driven strategies for lead-generation marketing success.
Persuasive Business Proposals
Now in a third edition—the bestselling guide to writing better proposals and landing more clients.
Pricing for Profit
Few businesses are compensated well for the value they provide.
An easy-to-follow road map for building a high-profit practice.
Secrets of the Marketing Masters
Top experts reveal how to shine in even the most competitive marketplace.
Secrets of Word-of-Mouth Marketing
Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
The smarter way to market in an anti-marketing age.
Web Copy That Sells
The secret to turning online prospects into paying customers.
Coolhunting: In Pursuit of the Next Big Thing -- On-Demand
Do you know what’s going to be the hot new trend?
Corporate Communications in a Web 2.0 World -- On-Demand
Advice for shaping and relaying your message using the ever-shifting mix of new technology platforms
eBay: The Overlooked Marketing and Sourcing Channel -- On-Demand
How eBay can help your organization increase sales and lower costs.
Generation Z: Understanding The Next Generation of Worker and Consumer -- On-Demand
Global research study provides key insights for managers and marketers
Marketing in a World Gone Mobile -- On-Demand
How smart phones are redefining the entire scope of customer interaction
Rebuilding Brand America -- On-Demand
The Facts: Last August a Pew Global Attitude Survey showed that only 56% of people in the United Kingdom had a positive opinion of the U.S., while only 39% of the French and 37% of Germans felt the same.
The Art of Extraordinary Customer Service -- On-Demand
The most successful organizations create an experience that inspires customers to become vocal advocates for them
Wired and Dangerous: Transforming Demanding Customers into Eager Partners -- On-Demand
How Your Customers Have Changed and What to Do About it
Word of Mouth Marketing 101 -- On-Demand
Where to start, what to do, and how to make it successful
Adam Werbach on the Strategic Advantage of Sustainability
Alan Trefler on Keeping an Eye on Consumers
Trefler argues that consumers are becoming more empowered and are gaining the upper hand against big businesses that provide essential services for them.
Andy Sernovitz on successful word of mouth marketing
Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable...
Annette Simmons on Telling the Best Story
Become a great storyteller and you'll be unforgettable.
Barry Libert on How "We" Are Smarter Than "Me"
Online Social Networking is a reality. The millions of people who have a Facebook or MySpace page, or anyone who uses Wikipedia or Google, knows this. But for today's companies, the question remains, how can we profit from the crowds who are swarming...
Brendon Burchard on Developing a Million Dollar Message
Transforming your life experiences into a profitable career
C.J. Hayden on How to Market Yourself
C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of "Get Clients NOW!" (AMACOM) and The One-Person...
Chip Bell on Knock Your Socks Off Service
Dan Ariely on Understanding the Logic Behind Illogical Decisions
Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral...
Davia Temin on the 10 Don’ts of Corporate Social Media
Strengthening your brand through smarter online communication
Dick Martin on Rebuilding Brand America
In his book Rebuilding Brand America (AMACOM), Dick Martin argues that in today's global economy, American companies can no longer afford to overlook how anti-American sentiment affects their business. He then looks at how some of America's best...
Dr. Betsy Kruger on Finding and Targeting Your Star Customers
Applying Pareto’s Principle to Your Brand
Ed Koch on Building Buzz
In his three terms as mayor, Ed Koch brought the city of New York out of bankruptcy, created a renowned housing program, and paved the way to the city's ongoing economic and cultural prosperity. How did he rise from relative obscurity to become an...
Erich Joachimsthaler on Opportunities Hidden in Plain Sight
In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of...
Geoffrey Colon on Disruptive Marketing
Freewheeling conversation about music, technology, ethics, and taking the fear out of failure.
Geoffrey Colon on Disruptive Marketing
Freewheeling conversation about music, technology, ethics, and taking the fear out of failure.
Greg Bennett on How to "Close" a Consultative Sales Deal
Greg Bennett has been a top sales trainer, consultant, strategist and coach since 1988. He is the author of the book "Consultative Closing", which offers simple steps that build sales-client relationships while winning even the toughest sales....
Jack Miller on How to Recession-Proof Your Business
Jack Miller is a prominent Chicago area entrepreneur and philanthropist. He is the founder and former President/CEO of Quill Corporation, which became the nation’s largest independent direct marketer of office products, employ
James Kilts on Doing What Matters
James M. Kilts has led three major companies - Gillette, Nabisco, and Kraft -into prosperity by doing what matters on the fundamentals. In Doing What Matters, a vivid first-person account of his executive experiences, he reveals his system for success...
Jaynie Smith on Competitive Advantage
Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized to Fortune 500 companies. She consults nationally and internationally with...
Jeremy Goldman on Going Social
Jeremy Goldman talks about the common mistakes companies make when they dive into a social media strategy.
Joe Pine on the Evolution of the Economic Model
Using Customization to Renew Commodities
John Mariotti on Conquering the Complexity Crisis
In the quest to grow their business in flat or declining markets, many companies have created dozens of new products and services to increase their customer, vendor, and marketplace relationships. But even as top-line revenues go up, this rising tide...
Keith McFarland on What Makes a Breakthrough Company
The vast majority of small businesses stay small - and not by choice. Only the most savvy and persistent "a tiny one tenth of one percent" break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how...
Ken Gronbach on the Nuances of Generational Marketing
Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book "Common Census: The Counterintuitive Guide to Intergenerational Marketing" is about the radical changes affecting U.S. business...
Kevin Kelly on the Future of Jobs: Man or Machine?
Why Technology is Doing More Good Than Harm
Kimberly Palmer on Cultivating Your Side Business
Leonard Berry and Kent Seltman on Management Lessons from Mayo Clinic
The Mayo Clinic is one of the world's most prestigious organizations, one that fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic...
Leonard Sherman on Considering Your Brand Long-Term
Customers needs are always changing. Even the most universal products get updated and each brand has to figure out how to change with the times.
Lisa Bodell on Driving Innovation from Within
Innovation is critical to the success of both organizations and individuals. But does everyone have the ability to innovate? One company believes the answer is yes. Lisa Bodell is the founder and CEO of futurethink. Under Lisa's leadership...
Lois Kelly on Conversational Marketing
Lois Kelly is the author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing". She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex...
Mark Johnson on Finding Consumer Needs
What is White Space and how you can use it for your business?
Nick Westergaard on Getting Scrappy
Social media is taking over marketing and it can be hard to keep up but you don't have to be Coca-Cola to make a splash in digital marketing.
Peter Firestein on Building Success Through Reputation
Reputation matters—now more than ever.
Phil Geier on the Creation of Advertising
Phil Rosenzweig on the Halo Effect and How to Fight It
Phil Rosenzweig's new book The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and...
Rachael Brown on Paying Employees to Quit
Founded in 1999, the online shoe retailer Zappos.com has been an astonishing success story, growing to nearly $1 billion in sales. Even more impressive than its sales numbers, however, are the numbers of customers who rave about Zappos customer...
Richard Thaler on the "Architecture of Choice"
Our errors are what make us human, but until now, they have been largely ignored by those around us, whether they make a complex public policy or sell us a plain old bottle of wine. In a new book, Nudge, Economist Richard Thaler and legal scholar Cass...
Robert Bloom on Finding Your Company’s Inside Advantage
Every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. Finding this hidden potential and becoming well known for it will grow the business. Robert H. Bloom calls this the Inside...
Robert Bloom on Winning Customer Preference
Engaging consumers in an age of declining loyalty
Sanjay Khosla and Mohanbir Sawhney on Fewer, Bigger, Bolder
In Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth Sanjay Khosla and Mohanbir Sawhney discuss how companies fall into the trap of stretching themselves thin in attempts of providing more services, and products across more markets.
Seth Godin on the Death of Books and Rebirth of Ideas
Steve Cone on Successful Marketing Through a Recession
A veteran marketing executive offers valuable, tested ideas on what really works—and doesn't—in marketing.
Tony Beshara on Unbeatable Resumes
Getting noticed and getting the gig
...Vs. The Case for Slowing Down
Not so fast, say the authors of the new book Microtrends, who cite the booming popularity of many time-intensive experiences-from playing golf to solving puzzles-to make the case that a substantial number of Americans crave something more than...
10 Special Ops Practices for Extraordinary Business Success
Learn from Navy Seals, Delta Force and the The Green Berets how to build the extraordinary people you need when your business faces a crisis--money or time or both are short and you need top talent to turn the situation around. For 10 practices to...
14 Marketing Trends for 2014 - Members Only
14 marketing trends to consider when planning strategies for the New Year.
7 Keys to Successful Rebranding - Members Only
Tips for launching a successful rebranding effort.
A New Customer Metric to Blow the Whistle on Bad Profits
Here's a simple technique that you can use to evaluate your customers' experience with your organization. Better yet it will help you identify what you can do to improve each customer's relationship with your company....
ABCs of Corporate Social Media - Members Only
Tips on how organizations can best leverage social media.
Are Baby Boomers the Key to Economic Recovery? - Members Only
Steve Howard, author of the book Boomer Selling, explains why businesses should market to Baby Boomers.
Be True to Your Brand
the way to a customer’s heart (and wallet) is to offer him a more relevant, engaging, authentic experience.
Build Your Brand without Breaking Your Budget - Members Only
Building Your Brand from the Inside Out
Learn how to build your brand from the inside, building positive messages for customers through your employees.
Challenges Facing Marketers 2002 Survey
With the proliferation of communications and distribution channels, and intensified domestic and international competition, marketers are facing ever-growing challenges. But what exactly are they? To determine what marketers themselves are thinking...
Create a Winning Social Media Strategy: 10 Crucial Cs
Learn how to maximize benefits of social media.
Fighting Poverty Through Profits: C.K. Prahalad, in Memoriam
In memoriam to world-renowned corporate strategist and professor C.K. Prahalad, an edited version of a past interview with him.
Get Ready for the Data Crush - Members Only
How companies can leverage the torrent of online information about their customers.
How Much Is a Like Worth? - Members Only
Getting a customer to "like" your company on Facebook is only the first step in building a successful customer relationship.
How to Be Addict-able to Your Customers - Members Only
Six ways to become indispensable to your customers.
How to Get Your Customers to “Like” You
A social media expert explains how businesses can effectively use Facebook's like function.
How to Make the Most of the Recovery
How to take advantage of the recovery by concentrating on delivering customer value.
How to Turn Your Company into an Innovation Machine - Members Only
Innovation tips from Terry Jones, founder of Travelocity and Kayak.com
Inspiring Customers: Lessons from Nonprofit Organizations
Many large organizations are taking a tip from nonprofits and seeking to form meaningful connections with their customers.
Is Your Business Part of the Fakeosphere? - Members Only
How to make sure your organization's online presence doesn't raise red flags to consumers.
Is Your Business Tweeting in the Dark?
Tips on getting your business's message across, from the author of The Social Media Survival Guide.
Know More About Selling!
Learn how important to your bottom line is research about selling.
Managing the Rumor Mill
Public relations strategies for dealing with corporate rumors from the former CEO PR giant Hill and Knowlton.
Marketing Effectively on Facebook - Members Only
How to take advantage of Facebook's paid ads and boosted posts.
Marketing to Millennials - Members Only
How to market to and engage Millennials, who now number more than 80 million and have estimated purchasing power of $200 billion.
Morph Your Marketing Strategies from "New" Media to "Now" Media - Members Only
How to reach today’s increasingly connected digital consumers.
Motto for the 21st Century: What’s Mine Is Yours
The authors of a new book discuss the phenomenon of Collaborative Consumption and sharing communities.
Moving from “Me First” to “We First” - Members Only
In a podcast interview Simon Mainwaring discusses his connected, mutually dependent view of the world.
Murano Magic-Lessons in Innovation
Believe it or not, you can learn a lot about competitive advantage from the ancient glass-blowing businesses based on the small island of Murano, Italy. These savvy artisans have flourished for hundreds of years by understanding a simple truth-you've...
Overcoming the Enemies of Business Agility - Members Only
Addiction to success and overlooking the value of small changes are two key obstacles to agility.
PR in the Digital Age
Interview with Amy Binder, CEO of RF|Binder Partners, to discuss the current and future state of the PR business.
Pricing Strategy: Pricking the Veil of Value Exchange
Learn why today pricing must be focused on value exchange
Secrets of "Alpha" Companies - Members Only
Companies like Starbucks, Victoria's Secret, and Harley-Davidson didn't become industry leaders by being the biggest, best value, or first to market. They dominate their categories by adopting "Alpha" strategies-making their customers feel special....
Shoestring Marketing Secrets
Hair replacement entrepreneur Sy Sperling started his business on a shoestring, then sold it for over $200 million. Now he shares his bargain marketing secrets with the rest of us....
Should You Offer a Discount?
Should you be discounting your prices on a consistent basis? Here are some ways to use discounts most effectively in an increasingly complex marketplace.
Social Media Go to Work
Advice for companies on adopting social media for business purposes.
Social Media’s Impact on Your Brand: The Good, Bad, and Ugly
How to ensure social media work for, not against, your organization's branding efforts.
Tattoo You: What Marketers Can Learn from “Tattoo Brands” - Members Only
What marketers can learn from super brands and their customers, some of whom sport logo tattoos.
Ten Facebook Dos and Don’ts
How to take full advantage of Facebook's many features to get maximum ROI.
Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead
Marketing Lessons from the iconic band The Grateful Dead
The Art of Strategic Discounting
How to bring in new customers by offering strategic discounts.
The Benefits of Un-Selling in Social Media
To use social media as a sales tool, you first have to focus on building relationship with your customers.
The PBJ of Marketing: E-Mail Marketing and Social Media
Here are five key steps to bring e-mail marketing and social media together.
Three Tips for Using Facebook as a Business Building Tool
If you plan to use Facebook to market your business, here are three rules to follow.
To Get Through the Downturn, Get Aggressive and Marketing - Members Only
Cutting your marketing budget in today’s tight economy would be a big mistake.
Learn how to transform marketing given today's fast-changing world.
Truth: A Smarter Way to Market - Members Only
After years of being bombarded by marketing from every imaginable angle-print, TV, radio, direct mail, telephone, billboards, and now via the Internet, consumers have understandably become frustrated and skeptical. Now one expert has come up with a...
Turning Your Customers into Fans - Members Only
Marketing tips from the former Chief Marketing Officer of the New England Patriots football team.
Using the Power of the Press
Trade and consumer publications can help spread the word about your terrific product or service-and it's absolutely free. Here are some simple tips to get you started, from the Small Business Administration....
You and Your Company: Making the Corporate Brand/Personal Brand Connection
It is critical to your career that your personal brand connects with your company brand.