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Marketing
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Fundamentals of Marketing: Your Action Plan for Success
A powerful, four-lesson workshop that delivers all the essentials for a break-out marketing career!
Leveraging Social Media to Engage Customers and Build Your Brand
Tap into the web’s unlimited potential to turn Internet users into customers.
Agile Marketing Boot Camp
Apply Agile methods to marketing and see measurable results.
AMA’s Advanced Course in Strategic Marketing
Does your staff have the marketing savvy to identify and exploit major growth opportunities?
Branding EQ: Creating Brand Loyalty
Apply emotion-based principles of strong brands to increase business success.
Content Marketing Boot Camp
Optimize your search visibility and drive website traffic using high-impact content marketing strategies.
Customer Service Excellence: How to Win and Keep Customers
Get the competitive edge you need to survive in today’s uncertain business climate.
According to Kotler
Inside the mind of a marketing genius.
All Customers Are Irrational
For improving customer loyalty, the best ideas are rarely the most
logical.
AMA Handbook of Public Relations
Along with business—and the rest of the world—public
relations has changed in the digital age.
Be a Network Marketing Superstar
A step-by-step guide to mastering the proven wealth-building techniques
that top earners use to become network marketing stars!
Be a Party Plan Superstar
Let's get this party started! This one-of-a-kind guide shows direct sellers how to build and expand their party plan business.
Be a Recruiting Superstar
The proven recrutiing techniques to take network marketing pros to a
whole new level!
Beyond Buzz
People are talking...but are they talking about your product?
Google Analytics: How to Make Sense of Your Website Data -- Oct-16-2012
Boost your web marketing success with Google Analytics
Word of Mouth Marketing 101 -- Jun-13-2012
Where to start, what to do, and how to make it successful
Wired and Dangerous: Transforming Demanding Customers into Eager Partners -- Aug-03-2011
How Your Customers Have Changed and What to Do About it
Marketing in a World Gone Mobile -- May-11-2011
How smart phones are redefining the entire scope of customer interaction
Corporate Communications in a Web 2.0 World -- Feb-24-2010
Advice for shaping and relaying your message using the ever-shifting mix of new technology platforms
The Accidental Marketing Manager -- Dec-02-2009
How to manage marketing programs successfully with absolutely no background
Getting Started in Sales: Essential Skills for Success -- Jul-09-2008
How New Sales Professionals Can Increase Their Effectiveness and Earn More Business.
Andy Sernovitz on successful word of mouth marketing
Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable...
Barry Libert on How "We" Are Smarter Than "Me"
Online Social Networking is a reality. The millions of people who have a Facebook or MySpace page, or anyone who uses Wikipedia or Google, knows this. But for today's companies, the question remains, how can we profit from the crowds who are swarming...
Brendon Burchard on Developing a Million Dollar Message
Transforming your life experiences into a profitable career
C.J. Hayden on How to Market Yourself
C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of "Get Clients NOW!" (AMACOM) and The One-Person...
Dan Ariely on Understanding the Logic Behind Illogical Decisions
Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral...
Davia Temin on the 10 Don’ts of Corporate Social Media
Strengthening your brand through smarter online communication
Dick Martin on Rebuilding Brand America
In his book Rebuilding Brand America (AMACOM), Dick Martin argues that in today's global economy, American companies can no longer afford to overlook how anti-American sentiment affects their business. He then looks at how some of America's best...
...Vs. The Case for Slowing Down
Not so fast, say the authors of the new book Microtrends, who cite the booming popularity of many time-intensive experiences-from playing golf to solving puzzles-to make the case that a substantial number of Americans crave something more than...
10 Special Ops Practices for Extraordinary Business Success
Learn from Navy Seals, Delta Force and the The Green Berets how to build the extraordinary people you need when your business faces a crisis--money or time or both are short and you need top talent to turn the situation around. For 10 practices to...
A New Customer Metric to Blow the Whistle on Bad Profits
Here's a simple technique that you can use to evaluate your customers' experience with your organization. Better yet it will help you identify what you can do to improve each customer's relationship with your company....
ABCs of Corporate Social Media - Members Only
Tips on how organizations can best leverage social media.
Advertisers Reach Out and Text Somebody
With mobile phone usage escalating, smart marketers are leveraging mobile advertising to promote brands and sell products and services. But to be successful, marketers have to make sure the "what's in it for me?" factor resonates with consumers....
Are Baby Boomers the Key to Economic Recovery? - Members Only
Steve Howard, author of the book Boomer Selling, explains why businesses should market to Baby Boomers.
Be True to Your Brand
the way to a customer’s heart (and wallet) is to offer him a more relevant, engaging, authentic experience.