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AMA: Communication Drives Most Popular Courses

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NEW YORK 4/7/2015

For the third year in a row, 8 out of 10 of the most popular training courses offered by American Management Association (AMA) have a communications focus, according to an annual review by the organization, a world leader in talent development.

In 2014, more than 25,000 individuals took AMA courses at locations in 40 U.S. cities. Participants ranged from individual contributors to first-time managers to senior executives. The popularity of communications type courses was similar in both 2012 and 2013.

The top 10 courses attended in 2014 include:

  1. How to Communicate with Diplomacy, Tact and Credibility
  2. Management Skills for New Managers
  3. The 7 Habits of Highly Effective People
  4. Improving Your Project Management Skills: The Basics for Success (not communications related)
  5. Successfully Managing People
  6. The 5 Choices of Extraordinary Productivity
  7. Management Skills for New Supervisors
  8. Fundamentals of Finance and Accounting for Non-Financial Managers (not communications related)
  9. Making the Transition from Staff Member to Supervisor
  10. Building Better Work Relationships: New Techniques for Results-Oriented Communication

“The top course was communicating with diplomacy and tact, and it’s been a consistent winner,” said Edward T. Reilly, Chief Executive Officer at AMA. “Participants span the entire gamut—from high performers who would benefit from greater tact when dealing with colleagues to senior executives about to lead an organization through a merger. In fact, having strong communication skills often makes the difference between being a higher level contributor and maintaining status quo. Having strong communications skills proves aptitude to progress into more senior roles versus staying in the lower ranks of the organization. Soft skills are critical for career advancement.”

According to Reilly, most upwardly mobile managers have mastered core technical competencies but may not be equipped with the needed interpersonal skills required for more senior roles. “What are often lacking are the human skills, emotional IQ, and the ability to communicate. AMA’s most popular courses, in both public classes and in customized onsite training for corporations, address this void. In fact, the course popularity trend continues in more than 30 countries worldwide.”

“And what we have learned from additional research recently conducted is that people need to teach people these types of skills,” added Reilly. “Four out of five respondents told us that classroom style instructor-led training, particularly when supported by pre and post programs, was more effective than virtual training when it comes to teaching soft skills such as communications, leadership, and management. This confirms the value of AMA’s longstanding commitment to leader-led instruction, particularly for soft skills development.”

About American Management Association International (www.amanet.org)
For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars and onsite group training, with both live and online learning capabilities. In addition, an extensive variety of resources are available through AMA, including webcasts, webinars, podcasts, business books, and industry research. Organizations worldwide, including 90% of the Fortune 500, turn to AMA as their trusted partner.