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CASE STUDIES: MARTA

AMA Corporate Learning Solutions Success Story:

The Challenge

MARTA is the ninth largest Transit system in the U.S. Like many public transportation agencies, it has ad its share of change and restructuring in recent years. On the move to achieve ambitious goals, the new CEO and General Manager Nathaniel P. Ford, Sr., recognized the value of training and was committed to investing in MARTA's people. In MARTAs Back to Basics philosophy, one of the five key components is employee development.

The challenge? Managers from diverse backgrounds demonstrated different skill levels and had varying degrees of management knowledge. All needed to be brought up to speed, fast. Heres where AMA was of help.

AMA On-Site Solution

AMA Vice President of Sales Sam Davis and Regional Director Kathy Gloer listened to Mr. Fords concerns and proposed customized senior management training. AMA course leader Rich St.Denis came on board to interview several key MARTA managers. They shared the issues they were facing and their wish list of management skills needed. AMA rolled out a pre-training assessment for all prospective participants. Instruments included: What Is My Leadership Style, Influence Strategies, and an Interpersonal Effectiveness Profile. Rich then conducted 2 days of classroom training on Leading with Emotional Intelligence. After the session was completed, participants reviewed how to apply lessons learned to the workplace. At the graduation ceremony, the CEO and top management publicly acknowledged the graduates achievments.

Real World Results

From gaining self-awareness to inspiring and motivating others, The AMA training program we offered to our Directors not only sharpened their management skills, it brought a new level of energy and commitment to management success, said Ford. The feedback from employees was overwhelmingly positive-which confirmed in my mind that we had made the right decision. In the months since the training course, I have heard many examples of real world results. MARTA is now moving forward to reach its goals, driven by a re-energized management team.