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The items listed below are all of those matching the criteria you have selected: Books , Marketing . To further narrow your results select another parameter from the menu on the left.
According to Kotler
Inside the mind of a marketing genius.
Age Curve
A myth-breaking book that will redefine who marketers see as their most valuable customers.
All Customers Are Irrational
For improving customer loyalty, the best ideas are rarely the most logical.
AMA Handbook of Public Relations
Along with business—and the rest of the world—public relations has changed in the digital age.
Be a Direct Selling Superstar
As a direct sales leader, you get what you want by helping your team get what they want.
Be a Network Marketing Superstar
A step-by-step guide to mastering the proven wealth-building techniques that top earners use to become network marketing stars!
Be a Party Plan Superstar
Let's get this party started! This one-of-a-kind guide shows direct sellers how to build and expand their party plan business.
Be a Recruiting Superstar
The proven recrutiing techniques to take network marketing pros to a whole new level!
Beyond Buzz
People are talking...but are they talking about your product?
"This book's challenge to the marketing community is to wake up and rethink who it is that has control over the economic purse strings." -- From the foreword by Paco Underhill
Brain Tattoos
Make your brand so strong customers can't get it out of their heads!
Brand Aid
A ready reference that leads the way for anyone setting out to build a winning brand!
Brand Real
To create an exceptional brand experience, remember that sometimes less is more.
Branding Unbound
Using wireless technology to create a new kind of brand relationship with customers.
Finally…a user's guide for thinking outside the box.
Want to harness the power of new ideas? Become a "coolfarmer.?
Creating and Dominating New Markets
How to blow away the competition by being the only competition -- in this step-by-step guide to creating and dominating new markets.
Customer Service Survival Kit
Proven strategies for handling any customer crisis.
Digital Engagement
Marketing in the digital age just got easier. Two internet gurus show how to rule the world of web marketing with the new generation of Web 2.0.
Do It! Marketing
Kick your business into high gear with this fast, fun, pull-no-punches guide.
Don't Think Pink
Women spend trillions of dollars every year. Why are you missing out?
Effective E-Mail Marketing
A direct marketing guru provides proven strategies and tools for increasing response and revenue with every e-mail message.
Experience Effect
Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.
Get Clients Now! (TM)
Want more clients? Better clients? Here's how!
Get Clients Now!(TM)
Completely revised -- and more powerful and practical than ever!
Going Social
Powerful lessons from the frontlines of social media marketing.
How to Mind-Read Your Customers
Strategies for sales success--using the principles of behavioral psychology.
Kindness Revolution
Re-energizing a company's customer service -- and inspiring greater customer loyalty --using the power of kindness.
Loyalty Advantage
Build company loyalty from the inside out.
Managing Channels of Distribution
The first professional, practical guide to one of the hottest areas in sales and marketing today.
Marketing by the Numbers
Measuring return on marketing investment doesn't have to be mysterious…even in the age of Web 2.0.
Marketing Plan
The easiest—and best—way you'll ever find to create a marketing plan.
Marketing to Millennials
Millennials are the crucial consumers of today and tomorrow—and marketing to them requires a brand new approach.
New Elite
A fascinating behind-the-scenes look at America's rich that shatters the myths about how the "other half" lives.
New Rules of Lead Generation
Results-driven strategies for lead-generation marketing success.
On-Demand Brand
How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.
Persuasive Business Proposals
Now in a third edition—the bestselling guide to writing better proposals and landing more clients.
Pricing for Profit
Few businesses are compensated well for the value they provide.
Pricing for Profit
Few businesses are compensated well for the value they provide.
Rainmaker's Toolkit
An easy-to-follow road map for building a high-profit practice.
Secrets of the Marketing Masters
Top experts reveal how to shine in even the most competitive marketplace.
Secrets of Word-of-Mouth Marketing
Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
Selling to The New Elite
The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy…and how to sell to them.
The smarter way to market in an anti-marketing age.
Web Copy That Sells
"Veloso has cracked the code for writing irresistible copy that gets people to buy whatever you're selling on the Web.? —Jay Conrad Levinson, author of Guerrilla Marketing
Web Copy That Sells
The secret to turning online prospects into paying customers.
World Famous
The ultimate guide to breathing new life into your brand and making customers want to do business with you.