Fundamentals of Marketing: Your Action Plan for Success
Learn best practices for developing and implementing a great marketing plan
AMA’s Advanced Course in Strategic Marketing
Competitor-proof your company with strategic marketing!
Customer Service Excellence: How to Win and Keep Customers
Providing customer service excellence is what will keep your customers coming back.
Data as a Strategic Asset: A Customer-Focused Approach
Developed with IBM® exclusively for AMA
Launching and Managing Strategic Alliances and Partnerships
If your organization has forged strategic alliances—or is planning to—you can’t afford to miss this information-packed session.
Successful Product Management
Gain the business skills you need to be a successful product manager!