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Glossary of Terms


Administrative Professionals :
These are personnel such as secretaries, receptionists, and others who assist administrators and managers.

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AMACOM, a division of American Management Association, publishes books on business, management, career growth, current events, science and technology, personal finance, real estate, and self-help. AMACOM helps readers enhance their personal and professional growth and reach into the future to understand emerging trends and cutting-edge thinking.

Business Writing: This covers everything from basic grammar to advanced principles of persuasion, influence and motivation, AMA's training gives the A-to-Z of success: compelling and effective business letters, e-mails, memos, reports and proposals.

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Communication Skills:

In today's complex and competitive business world, lucid, effective communication is essential. It is the foundation on which companies and careers are built. Whether the audience is an entire organization or a single individual, effective communication requires bringing together different points of view and relaying that information without losing clarity or focus.

Customer Service:

AMA's customer service training demonstrates practical ways you can hold on to your valuable customer base, how to make every client connection a positive one, how to win repeat business, and how to measure your organization's ability to meet customer expectations.

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Entry-Level Staff:

These are personnel who are beginning their career in their particular field of training; these may include interns.

Experienced Manager :

An experienced manager is one who has five or more years of experience.

Express Skills Series:

These short live online sessions are adapted from our renowned multi-day seminars and taught by our same world-class faculty.

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Finance and Accounting :

AMA's financial management strategies and techniques help you sharpen skills and gain the knowledge, behaviors and confidence to meet the challenges of today's economy.

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Human Resource Management :

Human resource management is an investment in employees. AMA provides skills, behaviors and strategies for recruiting employees, reducing employee turnover, promoting employee development and retaining a talented, flexible and diverse workforce.

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Information Technology Management:

Career success depends on the ability to influence and communicate with management and colleagues who don't necessarily understand the nature of your job or its impact on the organization. AMA addresses the specific challenges that IT and technical professionals face.

Interpersonal Skills:

Workplace communication and relationships are crucial to a successful organization. Upholding positive interpersonal relationships among colleagues, subordinates and superiors is the key to maintaining a successful work environment. Effective communication skills and interpersonal savvy convey a polished professional image.

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AMA's leadership training provides numerous avenues for enhancing the qualities of good leadership and effective leadership skills. Areas like team building, strategic planning, decision making as well as others are dealt with.

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Management and Supervisory Skills :

AMA can help develop and refine the skills needed to manage people more effectively. Topics critical to developing effective management skills include performance management, motivation, team development, interpersonal and communication skills and time management skills.

Marketing :

AMA can help develop and refine the skills needed to manage people more effectively. Topics critical to developing effective management skills include performance management, motivation, team development, interpersonal and communication skills and time management skills.

Mid-Level Staff :

These are personnel with 2-5 years of experience.

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New Manager/Supervisor:

This is a person new to the organization hired to oversee a department or unit and oversees reports.

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Office and Administrative Support:

AMA's administrative support is for administrative professionals to help them build on the valuable secretarial skills they already possess. For administrative professionals just starting out, AMA provides basic administrative support training and time management skills development.

OnDemand Seminars:

Through AMA OnDemand, powered by CrossKnowledge, we bring you the ultimate in flexibility-training when and where you want it—right from your desktop—in your office, your home, any time that’s convenient for you.

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An AMA podcast is a series of audio or video digital-media files distributed over the Internet that will help you and your organization improve performance, adapt to changing business realities, and prosper in a complex and competitive world.

Presentation Skills:

These are skills necessary for developing and enhancing a public-speaking style that turns the driest, most mundane information into a dynamic, compelling presentation. Delivered with poise and conviction, a presentation should capture attention and lead to inspiration.

Project Management :

AMA's project management training covers the nine bodies of knowledge outlined in PMBOK® Guide, the guide to project management developed by the Project Management Institute (PMI)®. This training covers project scope and gathering requirements; creating a project plan; assessing project risk; managing multiple projects; managing enterprise-wide initiatives; scheduling, controlling and managing contracts and implementing project management offices for repeatable success throughout the organization.

Purchasing and Supply Management:

From the basics of vendor negotiations to supply chain management, AMA's training covers ways to build greater bottom-line profits by making smarter purchasing decisions and better managing a company's purchasing activities. Results through negotiation skills development will aid in conducting win-win vendor negotiations.

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Research & Whitepapers:

These are reports and surveys based on scientific research and data. Recent whitepapers have included Coaching: A Global Study of Successful Practices and How to Build a High-Performance Organization.

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Sales :

AMA's sales training for managers and salespersons delivers practical, ready-to-use selling techniques to generate better results for an organization. AMA helps uncover ways to increase sales by using fundamental and advanced selling techniques in areas like territory management, sales coaching and national account management.


These are one-to-five-day workshops for professionals to enhance core skills and to stay ahead of evolving trends in 20 areas, including business writing, finance and accounting, leadership, and sales. These seminars are offered in our five state-of-the-art Executive Conference Centers and in 40 other cities coast-to-coast.

Senior Executive:

A senior executive is one at the top level of management. These include CEO, president, chair and senior vice presidents.

Special Events & Conferences :

AMA hosts symposia and meetings throughout the year. These take place at AMA centers or at a special location.

Strategic Alliance Management: In the past, large organizations grew by swallowing smaller companies whole. Now growth—for both large and small companies—happens through strategic alliances. They can unlock a whole range of options for expanding a company's reach and improving efficiency.

Strategic Planning: Effective strategy formulation skills are highly prized in corporate leaders. The ability to develop operational business strategies and then take those business strategies from plan to action sets true leaders apart from their peers.

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Thinking and Innovation: Problem-solving and decision-making capabilities help a person become a more systematic and creative thinker. Extraordinary solutions challenge assumptions and call for thinking out of the box. Critical thinking skills unleash the power of one's thinking potential.

Time Management: Time management techniques help increase productivity, reduce stress and improve results. Efficient time management is the key to getting the most out of one's day—from prioritizing tasks, overcoming procrastination, and improving concentration.

Training and Development: These are tips and tools for organizations and individuals who need better skills and competencies to help train and develop their workforce and clients. AMA offers the latest and most successful training methodologies and techniques.

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A webcast uses streaming media technology to take a single content source and distributes it to many simultaneous listeners/viewers. AMA Webcasts are presented several times a month.

Women's Leadership Center:

Leadership and business networking is essential for career development for women. Advance your career by signing up for AMA's women leadership courses today.

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