Successful Product Management Seminar # 5597

Gain the business skills you need to be a successful product manager!

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

How You Will Benefit

• Understand the whys and hows of the product management system—and how to make the best use of it
• Gain marketing savvy and use it to perform your job effectively
• Set priorities and manage the profitability of your products or service
• Build effective working relationships with suppliers and with external and internal business partners
• Manage the financial aspects of product management
• Learn the key components of an effective business plan—and practice developing one

What You Will Cover

• Benefits of the product management system
• Strategies and models for marketing success
• The main tasks of a product manager
• Key reports and relationships
• Managing new product or service development
• Preparing your marketing plan

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

Note: Attendees should have two years of marketing experience.

Additional Information

• Extended Seminar Description
• Faculty Info
• Seminar Hours
• Accreditation and Continuing Education Units
• Travel and Accommodations
• Cancellation Policy
• Federal Government Employee Discounts
• On-Site Delivery

Registration Fee

3 days / 1.8 CEUs
Nonmembers $1,995 / AMA Members $1,795 / GSA $1,537

Schedule

We have 8 scheduled sessions located nationwide starting between December 8, 2008 and August 5, 2009.

• Call 1-877-566-9441 for an AMA Training Consultant.
• E-mail customerservice@amanet.org
• Fax AMA Text Registration Form
• Mail AMA Text Registration Form