Competitive Strategy Seminar # 5503
Competitive Strategy is no longer available as an open enrollment seminar, but it can be delivered at your site. Please consider these alternative solutions to your development needs:
- Review AMA’s complete seminar offerings in Marketing.
- Call 1-877-566-9441 to speak to a sales representative about bringing this or a similar seminar to your workplace.
- Request a copy of AMA’s most recent seminar catalog.
Learn how to stay a step ahead of trends and your competitors!
A winning competitive strategy is founded on consistently understanding and predicting changing market conditions and customer needs. This three-day seminar helps you acquire the skills and tools to master this “outside-in” approach—and ensures that you beat out the competition. You’ll leave this seminar equipped with the tools to expand your company’s market leadership.
How You Will Benefit
- Recognize global changes in the competitive landscape
- Identify—and capitalize on—your company’s competitive advantages and core competencies
- Rapidly assess market opportunities, using cost-effective research tools
- Assess your competitors’ relative strengths and weaknesses to increase market share
- Develop a successful strategic marketing plan
What You Will Cover
- What you need to know about competitive advantage
- Strategies for market leaders, challengers and niche players
- Benchmarking your company against competitors
- Internal and external analyses to identify competitive opportunities
- Conducting competitive research and intelligence
- Creating a strategic marketing plan
- Why some strategies fail—and what to do about it
Who Should Attend
Marketing vice presidents, directors and managers, brand and product managers, advertising managers, directors and vice presidents and other professionals involved in formulating marketing and business strategy.