The Power of PR: Keys to Public Relations Success Seminar # 5283
The Power of PR is no longer available as an open enrollment seminar, but it can be delivered at your site. Please consider these alternative solutions to your development needs:
- Review AMA’s complete seminar offerings in Marketing.
- Call 1-877-566-9441 to speak to a sales representative about bringing this or a similar seminar to your workplace.
- Request a copy of AMA’s most recent seminar catalog.
Master the powerful strategic marketing tool of public relations!
Discover how public relations can be one of your organization’s most powerful marketing tools in today’s fiercely competitive, make-it-or-break-it marketplace.
How You Will Benefit
- Position your organization in the marketplace
- Learn exactly what editors want to hear and how to say it to maximize media “pick-ups”
- Use public relations to support planning and solving crises
- Measure the success of your efforts
- Target prospects and adapt your message
- Build a network of valuable media contacts
- Integrate low-cost public relations strategies into your efforts
What You Will Cover
- Public relations: what it is and how it impacts the bottom line
- Differentiating between public relations and advertising
- The broad scope of public relations activities
- Working effectively with the media: avenues of publicity
- News releases: format, style and content
- Other types of public relations: fact sheet, feature story, case history, op-ed article, biography, speech and broadcast writing, letter to the editor
- Dealing with other pertinent publics
Who Should Attend
This seminar is designed for those with less than three years experience in a public relations position—and those new to PR and involved in communications in a cooperation, agency, trade association, government body, university or in public service.