Market Research: How to Get the Right Data to Make the Right Decisions Seminar # 5110

Improve your market research to gain a clear understanding of what your customers value—and what they’re willing to pay.

Learn how to use market research to determine your company’s competitive position and enhance its performance. By getting it right, you can save time and resources and begin to reap the benefits of your research right away. At this seminar, you’ll discover a broad range of market research tools—including questionnaire design, focus groups, observational research, testing/sampling results, statistical analysis—that will give you the insights you need to identify opportunities and threats in your industry…formulate short- and long-term strategies…design new products and services.

How You Will Benefit

• Gain research techniques that work and know when to use them
  
• Focus on the products and services that your customers really demand
  
• Determine current customer behavior and predict future trends
  
• Identify which market research activities are most conducive to your objectives
  
• Create a custom market research program for your company
  
• Avoid common mistakes
  
• Conduct competitive market research and monitor performance

What You Will Cover

• Market research in today’s competitive environment
  
• Conducting internal research vs. outsourcing the market research function
  
• Pinpointing your information needs
  
• Sources for primary data: surveys, focus groups, observational research
  
• Core elements for developing an effective questionnaire
  
• Analyzing the market research data
  
• Linking results to product and service strategies

Who Should Attend

Marketing managers and directors, product and brand managers and all others involved in market research.

Note: Attendees should have less than five years of market research experience.

Additional Information

• Extended Seminar Description
• Faculty Info
• Seminar Hours
• Accreditation and Continuing Education Units
• Travel and Accommodations
• Cancellation Policy
• Federal Government Employee Discounts
• On-Site Delivery

Registration Fee

2 days / 1.2 CEUs
Nonmembers $1,895 / AMA Members $1,695 / GSA $1,451

Schedule

We have 6 scheduled sessions located nationwide starting between October 20, 2008 and June 8, 2009.

• Call 1-877-566-9441 for an AMA Training Consultant.
• E-mail customerservice@amanet.org
• Fax AMA Text Registration Form
• Mail AMA Text Registration Form