Planning and Developing New Products Seminar # 4259

When it comes to new product development, it can be a long haul from concept to profitability.

Here’s where you’ll learn methods to get maximum mileage from market research…strategies for breakthrough ideas…and tactics for innovative and new product development.

How You Will Benefit

• Understand the eight critical keys to success
• Define objectives and strategies for your new product development program
• Analyze from a financial perspective
• Bring innovation to market quickly using new product development insights
• Effectively handle product testing and launch issues
• Use market research to identify profitable new markets
• Successfully manage your team

What You Will Cover

• How to generate ideas for new products
• Surveying your competition
• Determining if new products are in line with overall corporate strategy and with your current portfolio
• Conducting small-scale tests to eliminate unprofitable ideas
• Techniques of market testing
• Developing a market-driven business plan
• The team approach to managing new products
• Managing the product life cycle: the launching process…evaluating market performance results

Who Should Attend

Professionals with six months to five years of new product development experience, managers of new product planning and development…corporate planners…R&D directors and managers…project managers and directors and specialists in new product design…product managers…marketing vice presidents, directors and managers.

Note: Attendees should have two years of marketing experience.

This course qualifies for 18 PDHs in maintaining the EMCF (Engineering Management Certified Fundamentals) and EMCP (Engineering Management Certified Professionals) credential, as well as for "contact hours" that are required to apply to sit for the EMCF and EMCP Certification Examination.

Additional Information

• Extended Seminar Description
• Faculty Info
• Seminar Hours
• Accreditation and Continuing Education Units
• Travel and Accommodations
• Cancellation Policy
• Federal Government Employee Discounts
• On-Site Delivery

Registration Fee

3 days / 1.8 CEUs
Nonmembers $1,995 / AMA Members $1,795 / GSA $1,537

Schedule

We have 4 scheduled sessions located nationwide starting between December 1, 2008 and June 17, 2009.

• Call 1-877-566-9441 for an AMA Training Consultant.
• E-mail customerservice@amanet.org
• Fax AMA Text Registration Form
• Mail AMA Text Registration Form