Developing and Executing a Customer-centric Strategy Seminar # 2585
Developing and Executing a Customer-centric Strategy is no longer available as an open enrollment seminar, but it can be delivered at your site. Please consider these alternative solutions to your development needs:
- Review AMA’s complete seminar offerings in Strategic Planning.
- Call 1-877-566-9441 to speak to a sales representative about bringing this or a similar seminar to your workplace.
- Request a copy of AMA’s most recent seminar catalog.
What’s your organization’s customer-centric IQ?
Without a customer-centric strategy and a high score on customer focus…your company is in danger of lowering its bottom line! Winning companies are those who have a strong customer-centric strategy and a growing level of customer loyalty. Not just a theory of good customer service…but a total organizational, customer-focused strategy built around customers’ needs. Why not join the winner’s circle by structuring a corporate plan that enhances the total customer experience!
How You Will Benefit
- Increase revenues from existing customers for greater corporate performance
- Sell products at higher margins, minimizing the commoditization of your goods and services
- Increase employee morale for better execution of strategy
- Reduce customer defections and tap into new customer segments
- Build short- and long-term customer-centric strategic plans
- Increase customer satisfaction, mind share, referrals and repeat business
- Gain a sustainable competitive advantage through your customer-centric strategy
What You Will Cover
- What is a customer-centric organization?
- Differentiating customer-centric companies from the rest of the pack
- Learning the basics of customer segmentation—what you love, what you keep and what you let go
- Employing an operational approach to building your action plan
- Developing people and processes to deliver a winning customer experience
- Achieving a “listening organization” by establishing and keeping a dialogue with customers
- Measurements for success—performance indices that ensure maximum revenue from customer centricity
Who Should Attend
The seminar is designed for decision makers and leading executives across functional areas including senior vice presidents, vice presidents, directors of operations, strategic planning professionals, directors of sales, marketing and customer service and all others involved in developing the total customer experience through the right customer-centric strategy.