Strategic Planning Seminar # 2526

Develop the best strategic planning to support your company’s goals.

This course is designed to combine proven-by-practice strategic planning methods with new insights and ideas from a wide range of current thinking. Managers learn strategic planning by doing and gain a wider perspective of management practice through breakout sessions, practice exercises and case applications. Bring your strategic planning questions to this program and get direction on analytical and organizational approaches.

How You Will Benefit

• Identify strategic planning issues in order to develop a unique competitive advantage
  
• Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  
• Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
  
• Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  
• Incorporate customer needs into your strategic planning
  
• Use a case study to examine the strategic planning process in detail
  
• Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
  
• Determine the best approach to effectively implement your strategic planning

What You Will Cover

Strategic Planning Principle

• Determining a frame of reference for strategic planning concepts
• Schools of thought in strategic planning
• The evolution of strategy

An Overview of the Strategic Planning Process

• Basic elements of strategic planning
• Developing and managing the strategy formation process

Understanding Your Organization’s Mission

• Your organization’s core values
• Creating a mission statement for your own organization

Assessing the External Environment

• Identifying macro and micro factors
• Responding to changes in the environment
• The I/P (Importance/Performance) matrix as a competitive tool

Understanding Your Internal Environment

• How to become a high-performing organization
• Financial elements of developing strategy

Formulating Your Strategic Planning

• Data synthesis
• SWOT analysis

Competitive Strategic Planning

• Defining your competitive advantage
• The product/industry/life cycle curve
• Understanding mega patterns

Ensuring Strategic Alignment

• Creating organizational accountability
• How to translate the grand design into well-executed strategic planning

Strategic Planning Execution

• Key building blocks
• Learning the three core processes
• Understanding resource allocation and strategy formation

A Strategic Planning Process

• Determining the best processes for your business

Who Should Attend

Executives, division leaders and other senior managers involved in the formation and implementation of strategic planning.

Additional Information

• Extended Seminar Description
• Faculty Info
• Seminar Hours
• Accreditation and Continuing Education Units
• Travel and Accommodations
• Cancellation Policy
• Federal Government Employee Discounts
• On-Site Delivery

Registration Fee

3 days / 1.8 CEUs
Nonmembers $2,345 / AMA Members $2,095 / GSA $1,794

Schedule

We have 17 scheduled sessions located nationwide starting between September 10, 2008 and May 18, 2009.

• Call 1-877-566-9441 for an AMA Training Consultant.
• E-mail customerservice@amanet.org
• Fax AMA Text Registration Form
• Mail AMA Text Registration Form